---
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title: Ethics, Privacy, and Consent
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version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_consumer_rights.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_consumer_rights.htm&release=264.0.0&type=5
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description: Understand the concept of ethical data use and learn how to incorporate data ethics into your Data 360 implementation. Learn about how to protect your consumer’s privacy, data rights, and manage consent.
products:
  - Data 360
release: "264"
---
# Ethics, Privacy, and Consent

Understand the concept of ethical data use and learn how to incorporate data ethics into your Data 360 implementation. Learn about how to protect your consumer’s privacy, data rights, and manage consent.

- **[Data Ethics](https://help.salesforce.com/s/articleView?id=data.c360_a_ethics.htm&release=264.0.0&type=5)**  
    Earning and keeping customer trust increasingly means adopting data ethics best practices when using Data 360.
- **[Data Subject Rights](https://help.salesforce.com/s/articleView?id=data.c360_a_data_subject_rights.htm&release=264.0.0&type=5)**  
    A customer’s data subject rights, such as those granted to them by the European Union’s General Data Protection Regulation (GDPR), relate to the storage and usage of their personal data. Data 360 offers tools to support your consumer’s data subject rights in alignment with various data protection and privacy regulations.
- **[Consent Management](https://help.salesforce.com/s/articleView?id=data.c360_a_consent_management.htm&release=264.0.0&type=5)**  
    Learn more about Consent Management in Data 360.
- **[Honor “Do Not Share” and "Do Not Sell" Requests in Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_do_not_share_requests.htm&release=264.0.0&type=5)**  
    Understand how to comply with the California Privacy Rights Act (CPRA) and other laws that give consumers the right to restrict sharing their data with or selling it to third parties.
- **[Data 360 Auto Mapping Model Card](https://help.salesforce.com/s/articleView?id=data.c360_a_auto_mapping_model_card.htm&release=264.0.0&type=5)**  
    The Auto Mapping model automatically maps data lake object (DLO) source fields to data model object (DMO) target fields. The model reduces the amount of manual labor and time required to configure new data streams in Data 360.

#### See Also

- [_Salesforce Help_: Data Protection and Privacy](https://help.salesforce.com/s/articleView?id=data_protection_and_privacy.htm&language=en_US&type=5)
- [_Salesforce Developer_: Use the Consent API with Data 360](https://developer.salesforce.com/docs/atlas.en-us.api_rest.meta/api_rest/resources_consent_cdp_params.htm)