---
schema_version: "1"
id: 95f50a5d34bacad31f508c3ccc3fccf7429d9eab4f187b9ae903cac12a1593e1
title: Now
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_batch_transform_now.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_batch_transform_now.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6fcc27393afd85be7a296635a4d05016f47ead5c1728dd379b90477be65165f4
description: Create a column that displays the current date and time in a specified format. This transformation works without interacting with any other columns.
products:
  - Data 360
release: "264"
---
# Now

Create a column that displays the current date and time in a specified format. This transformation works without interacting with any other columns.

1. In a Transform node of a batch data transform select the Formula button (![Formula button](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/analytics/images/bi_integrate_recipe_transformation_formula.png)) in the Transform toolbar.
2. Select **Now**.
3. Select the date format.
    
    ![The Now menu appears when you select Now.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/analytics/images/bi_integrate_now.png)
4. Optionally, change the label of the column that stores the Now data in the Column Label field.
5. To add the transformation to the Transform node, click **Apply**. The Preview tab shows the new Now column.
    
    ![Preview shows the new Now column.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/analytics/images/bi_integrate_recipe_now_column.png)
6. To view the canvas area, click the Collapse button (![Collapse button](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/analytics/images/bi_button_collapse.png)).

The Now option uses the date and time when the batch data transform last ran, based on the UTC timezone.