---
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title: Create an Activation for B2C Commerce Target
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_b2c_commerce_activation.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_b2c_commerce_activation.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 5529dbf249840d81afeee82983f10d2eced27ee1c2193a73be78989c0f94c76c
description: After you set the required data field mappings and create a segment in Data Cloud, create a B2C Commerce activation to publish the segment.
products:
  - Data 360
release: "264"
---
# Create an Activation for B2C Commerce Target

After you set the required data field mappings and create a segment in Data Cloud, create a B2C Commerce activation to publish the segment.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>All Editions</strong> supported by Data 360. See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&amp;release=264.0.0&amp;type=5" title="Data 360 is available in several supported Salesforce editions. Some Data 360 features also require additional licenses.">Data 360 edition availability</a>.</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:left;vertical-align:top;" id="d138249e66">User Permissions
              Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d138249e66 ">To create an activation</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d138249e66 ">
              <p>One of these permission sets: </p>
              <ul>
                <li>Data Cloud Architect</li>

                <li>Data Cloud Activation Manager</li>

                <li>Data Cloud Activation Specialist</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>

1. In Data 360, click **Segments** and select a segment.
2. From Activations, click **New**.
3. Select a B2C Commerce activation target. In Activation Membership, the data model object (DMO) is chosen by default.
    
    Unified Individual DMO isn't available for segments built on account or unified account objects.
4. Click **Continue**.
5. To filter the activation data, select one or more data sources.
    
    If you select a B2C Commerce data source, all activated attributes must have valid values since they can’t be left blank or null. If you select a non-B2C Commerce data source (for example: Amazon S3), make sure CustomerNo and CustomerListId activated attributes have valid values.
    
    Valid values are populated only when the field mappings are done correctly for all data sources.
6. Enter a name and description for your activation.
    
    Don’t include these characters in the name field: + ! @ # $ % ^ \* ( ) = { } \[ \] \\ . < > / " : ? | , \_ &
7. Click **Save**.
    
    Your segment publishes on the next publish scheduled for the selected activation target. Activated data can take up to 24 hours to be visible in B2C Commerce. Segment membership is refreshed once a day with activation data from the past 36 hours. If the data isn’t consistently activated to B2C Commerce, it might be removed from the segment. To avoid removal, schedule an activation every 24 hours or more frequently.

#### See Also

- [_Salesforce Help_: Activation Type and Target Compatibility](https://help.salesforce.com/s/articleView?id=data.c360_a_publish_schedule_activation_target_compatibility.htm&language=en_US)
- [_Salesforce Help_: Activation Targets](https://help.salesforce.com/s/articleView?id=data.c360_a_activation_targets.htm&release=264.0.0&type=5 "Depending on your use case, data can be activated to various targets, from file storage, external activation, or to other data model objects (DMOs) in Data 360. Once you know where you want to act on the segmented data from Data 360, create activation targets for each platform.")
- [_Salesforce Help_: Required Field Mappings to Activate to B2C Commerce](https://help.salesforce.com/s/articleView?id=data.c360_a_req_commerce_cloud_connector_activation_data_field_mappings.htm&release=264.0.0&type=5 "When activating a segment to B2C Commerce, certain data field mappings are required for B2C Commerce and non-B2C Commerce data sources.")