---
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title: Audience Match Count for Advertising Activations
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version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_audience_insights_match_count.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_audience_insights_match_count.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c0dd2c028b0e699f98d31d5009a99c01c54934e0a2b3c413dcc60e04064e8b24
description: Match Count is the approximate number of users from your audience segments who have been successfully matched on an external advertising partner platform (like Facebook, Google Ads, or TikTok). Monitor the match count of your segment list activations to understand the reach and size of the audience you are activating.
products:
  - Data 360
release: "264"
---
# Audience Match Count for Advertising Activations

Match Count is the approximate number of users from your audience segments who have been successfully matched on an external advertising partner platform (like Facebook, Google Ads, or TikTok). Monitor the match count of your segment list activations to understand the reach and size of the audience you are activating.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>All Editions</strong> supported by Data 360. See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&amp;language=en_US&amp;type=5l" target="_blank">Data 360 edition availability</a>.</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available with add-on license: <strong>Ad Audiences</strong></td></tr></tbody></table>

The match count value is shown in the Insights tab for activations to these advertising platforms. 

- Amazon
- Meta (Facebook)
- Google Ads
- Google Ad Manager
- Google DV360
- LinkedIn
- Pinterest
- Snapchat
- TikTok

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/images/icon_note.png)

Note Match count values for Conversion API (CAPI) targets are not shown.

## Interpreting the Match count for specific partners

- Google DV360 and  Google Ads: The match count value is based on the Google Search count.
- Amazon: The match count value is based on the Amazon Marketing Cloud.
- Meta (Facebook): The match count value is an approximate upper bound.
- LinkedIn: The match count for company list activation signifies the number of matched individuals associated with the matched company lists.

## Recommendations for Optimizing Your Match Count 

- When you map your data for activation, use all applicable attributes as match keys.
- If you have multiple values for attributes like email addresses or phone numbers, add them during activation. You can include up to 5 values for each profile in each field.
- Properly format the consent values based on the requirements of the advertising platform.

#### See Also

- [_Salesforce Help_: Create an Activation for an External Platform](https://help.salesforce.com/s/articleView?id=data.c360_a_create_external_activation_platform_activations.htm&release=264.0.0&type=5 "In Data 360, create an activation to publish a segment to an external platform, such as an AppExchange partner (Liveramp, Criteo, Tradedesk) or a strategic partner (Google, LinkedIn, Meta, or Amazon Ads) target. For supported Ad Audiences partner targets, you can use identity providers and enrich Data 360 identity attributes during activation.")
- [_Knowledge Article_: Data 360: Data 360 for Marketing Advertising Audiences - New Consent Settings for Google Activations in the EEA](https://help.salesforce.com/s/articleView?id=001040168&type=1&language=en_US)