--- schema_version: "1" id: db7aefcd7875d751589530481cb3abb800404588ac51d869595c5404259aa2d2 title: Audience Insights DMO Schema Attributes collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_audience_insights_dmo_schema_attributes.md canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_audience_insights_dmo_schema_attributes.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: cd257c795dbb05c4df986781718d7d748a4a14d5bb04c7a22bd0e5fda303f0e3 description: In Data Cloud, the Audience Insights DMO has these schema attributes. products: - Data 360 release: "264" --- # Audience Insights DMO Schema Attributes In Data Cloud, the Audience Insights DMO has these schema attributes.
Field Label Field API Name Data Type Description Examples
Activation Id Activation_Id__c Text ID of the activation “85RVF000000Ebyz2AC”
Activation Name Activation_Name__c Text Name of the activation “NTO - High Value Customers to Google Ads”
Audience Id Audience_Id__c Text Audience ID assigned in the partner platform “8825876366”
Category Category__c Text Name of the insights attribute “Travel to NYC”
Category Path Category_Path__c Text/Nullable Category path of the insights attribute (availability depends on insight type) “Travel > Travel to US >”
Created Date Created_Date__c DateTime Date and time when the insights report snapshot was added 2023-05-05T03.05.06.007
Criterion Id Criterion_Id__c Text Partner assigned reference ID for a given insight category attribute “90700”
Index Value Index_Value__c Number Raw index value provided by the partner for each category 0.50, 20.0
Insight Type Insight_Type__c Text Name of the insight type “AGE”, “GENDER”, “IN-MARKET”
Partner Account Id Partner_Account_Id__c Text Account ID in the partner platform that’s associated with the activation target “3487623876”
Partner Name Partner_Name__c Text Name of the platform partner “GOOGLE”, “META”, “SNAPCHAT”
Propensity Score Propensity_Score__c Number

Propensity, or likelihood that members of the activated audience fall into this category versus the larger Google baseline user population

This value is derived from the index value using this formula: IIF(index_value >= 1, index_value, (1/index_value) * -1)
  • Propensity Score = -2.0 (Index Value = 0.50);
  • Propensity Score = 20 (Index Value = 20.0)
QK Criterion Id QK_Criterion_Id__c Text Not populated  
Report Job Id Report_Job_Id__c Text Report Job Run ID that relates all category scores retrieved for a segment at a particular point in time (snapshot) GUID
Segment Id Segment_Id__c Text Record ID of the activated segment described by the insights report “1sgVF000000TzZZYA0”
Segment Name Segment_Name__c Text Name of the activated segment described by the insights report “NTO - High-Value Customers”