---
schema_version: "1"
id: 87d4b005238561d8b7ad01cf1adcb640c8dffdee6de8f6aca8e4b5cdb3335407
title: Audience Data Model Object
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_audience_data_model_object.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_audience_data_model_object.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4f720a136398e5b80382ab354bb401494c4e089a4fc2ffa6a8b056d30642c6b2
description: Understand and analyze your activated audience over time using audience data model objects (DMOs). There are two types of related DMOs, audience and audience latest DMOs.
products:
  - Data 360
release: "264"
---
# Audience Data Model Object

Understand and analyze your activated audience over time using audience data model objects (DMOs). There are two types of related DMOs, audience and audience latest DMOs.

An Audience DMO show when profiles are added, updated, deleted, or unchanged. View profile details, such as the activated attributes, when the activation occurred, and which segment it belongs to.

An Audience Latest DMO lets you ‌quickly find and retrieve information on the most recent activation publish from Data Explorer or through the API. You can query the latest activation payload using only the activation ID, without needing to filter by the last published timestamp for history-based queries. However, these DMOs don't include the delete delta type, which is only available in and audience DMO.

When you create or edit an activation, an Audience DMO is created for each activation target in Marketing Cloud Engagement, Amazon S3, SFTP, Google Cloud Storage (GCS), Microsoft Azure Blob Storage, Marketing Cloud Personalization, Data Cloud, and B2C Commerce.

For example, if you create five Engagement activation targets, ten audience DMOs are created. Five historical audience DMOs and five audience latest DMOs. When you delete the connected activation target or the DMO, the audience DMO is deleted. You can’t delete the Audience DMO if an activation is using it. The first time you save an activation for each activation target, it takes longer than usual because the Audience DMO is being created.

- **[Create a Data 360 Object from a Segment](https://help.salesforce.com/s/articleView?id=data.c360_a_audiences_objects.htm&release=264.0.0&type=5)**  
    Activations to the Data 360 activation target use segments and attributes to create objects. Each Data 360 org can have one Data 360 activation target, and each activation target can have multiple objects. The same object can be selected for multiple segments.
- **[Audience DMO Schema Attributes](https://help.salesforce.com/s/articleView?id=data.c360_a_audience_dmo_schema_attributes.htm&release=264.0.0&type=5)**  
    In Data Cloud, audience DMOs are created with a specific naming convention. Look for: Activation Audience - <Activation Target name>.

#### See Also

- [_Salesforce Help_: Create a Data Cloud Activation Target](https://help.salesforce.com/s/articleView?id=data.c360_a_create_dc_audience_dmo_activation_target.htm&release=264.0.0&type=5 "Create an activation target in Data 360 to publish segments and batch data model objects (DMO) to the Audience DMO. You can access data from segments and DMOs without a direct connection to an internal or external target system by publishing the data to the Audience DMO.")
- [_Salesforce Help_: Create a Data Cloud Activation for a Segment](https://help.salesforce.com/s/articleView?id=data.c360_a_create_data_cloud_activation.htm&release=264.0.0&type=5 "After you create a segment in Data 360, you can publish it to an activation target.")
- [_Salesforce Developer_: Query the activated data using Audience DMO API](https://developer.salesforce.com/docs/platform/connectapi/references/spec?meta=getAudienceDmoActivationRecords)