---
schema_version: "1"
id: a70071dd73033f1b40c050d573adbeb67362cdd2b0eaab6317c7e617e26ff4f7
title: Use Cases for Predictive AI Solutions
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_ai_predictive_use_case_library.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_ai_predictive_use_case_library.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e11755441285164f4afaeba9d3fed714934abf77ef9c170ce9c0e18a687d45f7
description: Here are some functional and industry use cases to consider for predictive AI solutions.
products:
  - Data 360
release: "264"
---
# Use Cases for Predictive AI Solutions

Here are some functional and industry use cases to consider for predictive AI solutions.

## Functional Solutions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:33.33333333333333%">
          <col style="width:66.66666666666666%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d55604e41">Function</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d55604e44">Candidate Use Cases</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Function" class="slds-cell-wrap" style="vertical-align:top;" headers="d55604e41 ">Sales</td>

            <td data-label="Candidate Use Cases" class="slds-cell-wrap" style="vertical-align:top;" headers="d55604e44 ">
              <ul>
                <li>Increase conversion</li>
                <li>Improve win probability</li>
                <li>Decrease time to close</li>
                <li>Predict expected revenue</li>
                <li>Decrease churn probability</li>
                <li>Improve sales rep performance</li>
                <li>Increase contract renewals</li>
                <li>Increase quote acceptance</li>
                <li>Increase repeat business</li>
                <li>Increase lifetime value</li>
              </ul>
              <p style="margin-bottom:0;">Read more at <a href="https://org62.my.salesforce.com/sfc/p/000000000062/a/ed000000L0GN/hkNk3Qv3IPoWV6tbWmuf8ZRqDpyRidQaBx_4EPlnkmU" target="_blank">Sales Use Cases for Predictive AI Solutions</a>. </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Function" class="slds-cell-wrap" style="vertical-align:top;" headers="d55604e41 ">Marketing</td>

            <td data-label="Candidate Use Cases" class="slds-cell-wrap" style="vertical-align:top;" headers="d55604e44 ">
              <ul>
                <li>Most likely to purchase</li>

                <li>Email campaign target</li>

                <li>Improve media spend</li>

                <li>Increase advertising ROI</li>

                <li>Increase conversion</li>

              </ul>
              <p style="margin-bottom:0;">
                Read more at <a href="https://org62.my.salesforce.com/sfc/p/000000000062/a/ed000000ZRAD/nkQoL.a8J2BJL3pN67y.w47LR9kKfs7WB.s.Hz4OSBk" target="_blank">Marketing Use Cases for Predictive AI Solutions</a>
              </p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Function" class="slds-cell-wrap" style="vertical-align:top;" headers="d55604e41 ">Service</td>

            <td data-label="Candidate Use Cases" class="slds-cell-wrap" style="vertical-align:top;" headers="d55604e44 ">
              <ul>
                <li>Likelihood of escalation</li>

                <li>Increase compliance with SLA</li>

                <li>Minimize risk of churn</li>

                <li>Increase CSAT/NPS</li>

                <li>Decrease TTR</li>

                <li>Reduce handle time</li>

                <li>Improve agent performance</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Function" class="slds-cell-wrap" style="vertical-align:top;" headers="d55604e41 ">Finance</td>

            <td data-label="Candidate Use Cases" class="slds-cell-wrap" style="vertical-align:top;" headers="d55604e44 ">
              <ul>
                <li>Forecast revenue</li>

                <li>Decrease late payments</li>

                <li>Increase invoice fulfillment</li>

                <li>Decrease returns</li>

                <li>Maximize margin</li>

                <li>Maximize cost reduction</li>

                <li>Reduce attrition</li>

                <li>Reduce compliance risk</li>

                <li>Improve margin</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Function" class="slds-cell-wrap" style="vertical-align:top;" headers="d55604e41 ">Human Resources</td>

            <td data-label="Candidate Use Cases" class="slds-cell-wrap" style="vertical-align:top;" headers="d55604e44 ">
              <ul>
                <li>Improve employee productivity</li>

                <li>Reduce employee attrition</li>

                <li>Maximize lead scoring</li>

                <li>Likelihood to secure a hire</li>

                <li>Improve candidate targeting</li>

                <li>Identify top performers</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Function" class="slds-cell-wrap" style="vertical-align:top;" headers="d55604e41 ">Operations</td>

            <td data-label="Candidate Use Cases" class="slds-cell-wrap" style="vertical-align:top;" headers="d55604e44 ">
              <ul>
                <li>Improve inventory management</li>

                <li>Improve network utilization</li>

                <li>Increase on-time delivery</li>

                <li>Maximize cost reduction</li>

                <li>Maximize resource optimization</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>

## Industry Solutions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:33.33333333333333%">
          <col style="width:66.66666666666666%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d55604e270">Industry</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d55604e273">Candidate Use Cases</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Industry" class="slds-cell-wrap" style="vertical-align:top;" headers="d55604e270 ">Consumer Goods</td>

            <td data-label="Candidate Use Cases" class="slds-cell-wrap" style="vertical-align:top;" headers="d55604e273 ">
              <ul>
                <li>Increase expected revenue by store location/promotion/brand</li>

                <li>Likelihood of stock-out</li>

                <li>Likelihood of cross-sell/upsell</li>

                <li>Increase field rep productivity</li>

                <li>Increase average order value</li>

                <li>Intelligent markdowns</li>

                <li>Improve utilization</li>

                <li>Maximize loyalty score</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Industry" class="slds-cell-wrap" style="vertical-align:top;" headers="d55604e270 ">Financial Services</td>

            <td data-label="Candidate Use Cases" class="slds-cell-wrap" style="vertical-align:top;" headers="d55604e273 ">
              <ul>
                <li>Likelihood to grow</li>

                <li>Likelihood to increase AUM</li>

                <li>Improve operational costs</li>

                <li>Reduce insurance agent attrition</li>

                <li>Reduce compliance risk</li>

                <li>Reduce credit risk</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Industry" class="slds-cell-wrap" style="vertical-align:top;" headers="d55604e270 ">Manufacturing</td>

            <td data-label="Candidate Use Cases" class="slds-cell-wrap" style="vertical-align:top;" headers="d55604e273 ">
              <ul>
                <li>Improve inventory management</li>

                <li>Improve network utilization</li>

                <li>Increase on-time delivery</li>

                <li>Maximize cost reduction</li>

                <li>Resource optimization</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Industry" class="slds-cell-wrap" style="vertical-align:top;" headers="d55604e270 ">Health Care and Life Sciences</td>

            <td data-label="Candidate Use Cases" class="slds-cell-wrap" style="vertical-align:top;" headers="d55604e273 ">
              <ul>
                <li>Reduce readmission risk</li>

                <li>Reduce canceled visit rate</li>

                <li>Increase referral conversion</li>

                <li>Reduce wait/cancellation</li>

                <li>Improve claims routing</li>

                <li>Improve utilization</li>

                <li>Improve program completion</li>

                <li>Improve inventory management</li>

                <li>Improve network utilization</li>

                <li>Increase on-time delivery</li>

                <li>Maximize cost reduction</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>