---
schema_version: "1"
id: 5934b443cc9b9c67df0236032723c1d4c1854c322f3424fe49b8f23a81598bde
title: Predictive AI
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_ai_predictive.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_ai_predictive.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a22a363b457572dcd0f8d6b5533a244ef6280813392549cda5a6adf376b116a8
description: Predictive AI uses models built with machine learning (ML) and your historical data to predict business outcomes and recommend ways to improve predicted outcomes.
products:
  - Data 360
release: "264"
---
# Predictive AI

Predictive AI uses models built with machine learning (ML) and your historical data to predict business outcomes and recommend ways to improve predicted outcomes.

![Predictive AI Banner](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/c360_a_ai_predictive_footer.png)

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small "><colgroup><col style="width:100%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><em><strong>Your Journey with Predictive AI</strong></em></td></tr></tbody></table>

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            <td class="slds-cell-wrap" style="vertical-align:top;">
              <div id="c360_a_ai_predictive__fig_cbf_bm3_sfc"><a name="c360_a_ai_predictive__fig_cbf_bm3_sfc"><!-- --></a>
                <a name="c360_a_ai_predictive__image_dbf_bm3_sfc"><!-- --></a><img id="c360_a_ai_predictive__image_dbf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/c360_a_ai_predictive_map_1.png" alt="1 - Get Started with Predictive AI">
              </div>
              <p>
                <strong>Get Started with Predictive AI</strong>
              </p>
              <p>
                <a name="c360_a_ai_predictive__image_bpm_pt4_3dc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="c360_a_ai_predictive__image_bpm_pt4_3dc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/trailhead.png" alt="Trailhead icon"></span>
                <a href="https://trailhead.salesforce.com/content/learn/modules/machine-learning-predictions-quick-look" target="_blank">Machine Learning Predictions: Quick Look</a>
              </p>
              <p>
                <a name="c360_a_ai_predictive__image_bts_yjd_jgc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="c360_a_ai_predictive__image_bts_yjd_jgc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/trailhead.png" alt="Trailhead icon"></span>
                <a href="https://trailhead.salesforce.com/content/learn/modules/predictive-outputs-from-model-builder" target="_blank">Get Hands On with Model Builder</a>
              </p>
              <p><a name="c360_a_ai_predictive__image_rpt_lmy_lgc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:25px;width:25px;margin-bottom:0;" id="c360_a_ai_predictive__image_rpt_lmy_lgc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/help.png" alt="Help icon"></span>
                <a href="https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/Predictive_AI_Data_Prep_Checklist.pdf" target="_blank">Predictive AI Data Prep Checklist</a>
              </p>
              <p>
                <a name="c360_a_ai_predictive__image_inp_4xv_kdc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:25px;width:25px;margin-bottom:0;" id="c360_a_ai_predictive__image_inp_4xv_kdc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/help.png" alt="Help icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_ai_use_ai_models.htm&amp;release=264.0.0&amp;type=5" title="AI Models is your home base for AI in Data 360. Augment your business intelligence with AI to identify, surface, and visualize inferences in yourData 360 data. AI is integrated into your Data 360 environment so that you can quickly operationalize generative models, predictions, and improvements with clicks, not code.">AI Models Help</a>
              </p>
              <p>
                <a name="c360_a_ai_predictive__image_ebf_bm3_sfc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:25px;width:25px;margin-bottom:0;" id="c360_a_ai_predictive__image_ebf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/help.png" alt="Help icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_ai_license_perms.htm&amp;release=264.0.0&amp;type=5" title="To use AI Model Builder (formerly Einstein Studio Model Builder), your org must be provisioned with an applicable license, and users must be assigned the appropriate permission.">Set Up AI Models</a>
              </p>
              <p>
                <a name="c360_a_ai_predictive__image_gbf_bm3_sfc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:25px;width:25px;margin-bottom:0;" id="c360_a_ai_predictive__image_gbf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/help.png" alt="Help icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_ai_predictive_about.htm&amp;release=264.0.0&amp;type=5" title="Learn key concepts for working with predictive models in AI solutions.">Key Concepts for Predictive AI</a>
              </p>
              <p style="margin-bottom:0;">
                <a name="c360_a_ai_predictive__image_hbf_bm3_sfc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:25px;width:25px;margin-bottom:0;" id="c360_a_ai_predictive__image_hbf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/help.png" alt="Help icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_ai_glossary.htm&amp;release=264.0.0&amp;type=5" title="Familiarize yourself with terminology that is commonly associated with predictive AI in AI Models (formerly Einstein Studio).">Glossary for Predictive AI</a>
              </p>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <div id="c360_a_ai_predictive__fig_ibf_bm3_sfc"><a name="c360_a_ai_predictive__fig_ibf_bm3_sfc"><!-- --></a>
                <a name="c360_a_ai_predictive__image_jbf_bm3_sfc"><!-- --></a><img id="c360_a_ai_predictive__image_jbf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/c360_a_ai_predictive_map_2.png" alt="2 - Plan and Prep Your Predictive AI Solution">
              </div>
              <p>
                <strong>Plan and Prep Predictive AI Solutions</strong>
              </p>
              <p>
                <a name="c360_a_ai_predictive__image_kbf_bm3_sfc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="c360_a_ai_predictive__image_kbf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/trailhead.png" alt="Trailhead icon"></span>
                <a href="https://trailhead.salesforce.com/content/learn/modules/ai-strategy" target="_blank">AI Strategy</a>
              </p>
              <p>
                <a name="c360_a_ai_predictive__image_lbf_bm3_sfc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="c360_a_ai_predictive__image_lbf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/trailhead.png" alt="Trailhead icon"></span>
                <a href="https://trailhead.salesforce.com/content/learn/modules/ai-data-project-planning" target="_blank">AI + Data: Project Planning</a>
              </p>
              <p>
                <a name="c360_a_ai_predictive__image_mbf_bm3_sfc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:25px;width:25px;margin-bottom:0;" id="c360_a_ai_predictive__image_mbf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/help.png" alt="Help icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_ai_predictive_use_case_library.htm&amp;release=264.0.0&amp;type=5" title="Here are some functional and industry use cases to consider for predictive AI solutions.">Use Cases for Predictive AI Solutions</a>
              </p>
              <p>
                <a name="c360_a_ai_predictive__image_gzt_rhl_ldc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:25px;width:25px;margin-bottom:0;" id="c360_a_ai_predictive__image_gzt_rhl_ldc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/help.png" alt="Help icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_ai_ec_ethical_model_building.htm&amp;release=264.0.0&amp;type=5" title="Salesforce offers guidance to help you practice ethical use of artificial intelligence (AI) in your business.">Design Ethical AI Models</a>
              </p>
              <p style="margin-bottom:0;">
                <a name="c360_a_ai_predictive__image_nbf_bm3_sfc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="c360_a_ai_predictive__image_nbf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/video.png" alt="Video icon"></span>
                <a href="https://www.salesforce.com/form/events/webinars/form-rss/4635603" target="_blank">Webinar: Four Steps to Drive a Successful AI Pilot</a>
              </p>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <div id="c360_a_ai_predictive__fig_obf_bm3_sfc"><a name="c360_a_ai_predictive__fig_obf_bm3_sfc"><!-- --></a>
                <a name="c360_a_ai_predictive__image_pbf_bm3_sfc"><!-- --></a><img id="c360_a_ai_predictive__image_pbf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/c360_a_ai_predictive_map_3.png" alt="3 - Build Your Predictive AI Model">
              </div>
              <p>
                <strong>Build and Connect Predictive AI Models</strong>
              </p>
              <p>
                <a name="c360_a_ai_predictive__image_d32_r3w_kdc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:25px;width:25px;margin-bottom:0;" id="c360_a_ai_predictive__image_d32_r3w_kdc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/help.png" alt="Help icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_ai_predictive_implement.htm&amp;release=264.0.0&amp;type=5" title="The process of implementing predictive AI solutions typically involves a series of tasks.">Implementation Tasks for Predictive AI Solutions</a>
              </p>
              <p>
                <a name="c360_a_ai_predictive__image_qbf_bm3_sfc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:25px;width:25px;margin-bottom:0;" id="c360_a_ai_predictive__image_qbf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/help.png" alt="Help icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_ai_predictive_prep_data.htm&amp;release=264.0.0&amp;type=5" title="Effective data preparation is the key to getting great results with your predictive model. Harness the power of data integration in Data 360. Load and transform data from one or more data sources into a data model object (DMO) with optimized training data. You can pull data from Salesforce and external sources. You can also use third-party tools and utilities to further expedite data cleansing and wrangling tasks.">Prepare Your Training Data</a>
              </p>
              <p>
                <a name="c360_a_ai_predictive__image_rbf_bm3_sfc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:25px;width:25px;margin-bottom:0;" id="c360_a_ai_predictive__image_rbf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/help.png" alt="Help icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_ai_ec_create_model.htm&amp;release=264.0.0&amp;type=5" title="Create models to analyze your data and get AI powered predictions based on machine learning. Learn about supported use cases and ethical model building. Then, follow the steps to create a model and evaluate model quality.">Create Predictive AI Models From Scratch</a>
              </p>
              <p>
                <a name="c360_a_ai_predictive__image_sbf_bm3_sfc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="c360_a_ai_predictive__image_sbf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/trailhead.png" alt="Trailhead icon"></span>
                <a href="https://trailhead.salesforce.com/content/learn/modules/build-ai-models-in-einstein-studio" target="_blank">Predict with AI Models</a>
              </p>
              <p style="margin-bottom:0;">
                <a name="c360_a_ai_predictive__image_tbf_bm3_sfc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:25px;width:25px;margin-bottom:0;" id="c360_a_ai_predictive__image_tbf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/help.png" alt="Help icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_bring_your_own_model.htm&amp;release=264.0.0&amp;type=5" title="Bring Your Own Model (BYOM) lets you connect models built in external platforms with Data 360. BYOM provides direct access to Salesforce data in external ML platforms and uses a zero-copy approach, which eliminates the need to duplicate data. After you connect a model, you can easily consume predictions. Creating, training, and deploying models requires coding expertise for setup in the external platform, but connecting the models to Salesforce is simple.">Bring Your Own Model</a>
              </p>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="vertical-align:top;">
              <div id="c360_a_ai_predictive__fig_ubf_bm3_sfc"><a name="c360_a_ai_predictive__fig_ubf_bm3_sfc"><!-- --></a>
                <a name="c360_a_ai_predictive__image_vbf_bm3_sfc"><!-- --></a><img id="c360_a_ai_predictive__image_vbf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/c360_a_ai_predictive_map_4.png" alt="4 - Manage and Improve Predictive Models">
              </div>
              <p>
                <strong>Manage and Improve Predictive Models</strong>
              </p>
              <p>
                <a name="c360_a_ai_predictive__image_wbf_bm3_sfc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:25px;width:25px;margin-bottom:0;" id="c360_a_ai_predictive__image_wbf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/help.png" alt="Help icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_ai_mm_manage_models.htm&amp;release=264.0.0&amp;type=5" title="After creating a predictive model, you can edit to update your settings or delete it if it’s no longer needed.">Manage Models</a>
              </p>
              <p><a name="c360_a_ai_predictive__image_xbf_bm3_sfc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:25px;width:25px;margin-bottom:0;" id="c360_a_ai_predictive__image_xbf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/help.png" alt="Help icon"></span><a href="https://help.salesforce.com/s/articleView?id=data.c360_a_ai_predictive_model_quality.htm&amp;release=264.0.0&amp;type=5" title="Model quality is a critical success factor in predictive AI solutions. AI Models (formerly Einstein Studio) supports continuous, iterative improvement for predictive models. Measure model quality in production over time. Use quality alerts to identify and address areas for improvement. Experiment with new model versions. Efforts to improve model quality result in better business outcomes.">Improve Predictive Models</a></p>
              <p>
                <a name="c360_a_ai_predictive__image_ybf_bm3_sfc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:25px;width:25px;margin-bottom:0;" id="c360_a_ai_predictive__image_ybf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/help.png" alt="Help icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_ai_ec_evaluate_model_quality.htm&amp;release=264.0.0&amp;type=5" title="Use training metrics to evaluate the model’s ability to predict an outcome and determine whether it’s ready to activate. Training metrics provide information about how effectively the model understands patterns and relationships within the training data, and indicates its predictive efficacy.">Evaluate Model Quality</a>
              </p>
              <p>
                <a name="c360_a_ai_predictive__image_zbf_bm3_sfc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:25px;width:25px;margin-bottom:0;" id="c360_a_ai_predictive__image_zbf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/help.png" alt="Help icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_ai_ec_manage_quality_alerts.htm&amp;release=264.0.0&amp;type=5" title="Model Builder displays quality alerts when it detects issues in your model's training data, quality metrics, or during cross-validation. The alerts can surface in the model setup, details, and inspector.">Manage Quality Alerts</a>
              </p>
              <p>
                <a name="c360_a_ai_predictive__image_acf_bm3_sfc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:25px;width:25px;margin-bottom:0;" id="c360_a_ai_predictive__image_acf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/help.png" alt="Help icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_ai_ec_common_data_issues.htm&amp;release=264.0.0&amp;type=5" title="Handle common issues that you can encounter when you prepare data for model building and after you train a model.">Address Data Issues</a>
              </p>
              <p style="margin-bottom:0;">
                <a name="c360_a_ai_predictive__image_bcf_bm3_sfc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:25px;width:25px;margin-bottom:0;" id="c360_a_ai_predictive__image_bcf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/help.png" alt="Help icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_ai_usage_inference.htm&amp;release=264.0.0&amp;type=5" title="Predictive models in AI Models (formerly Einstein Studio) use Data 360 to ingest, query, and store data, and to create inferences. Using Data 360 services can impact the consumption of credits used for billing in these usage types.">Billing Considerations for Predictive AI</a>
              </p>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <div id="c360_a_ai_predictive__fig_ccf_bm3_sfc"><a name="c360_a_ai_predictive__fig_ccf_bm3_sfc"><!-- --></a>
                <a name="c360_a_ai_predictive__image_dcf_bm3_sfc"><!-- --></a><img id="c360_a_ai_predictive__image_dcf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/c360_a_ai_predictive_map_5.png" alt="5 - Predict and Improve Outcomes">

              </div>
              <p>
                <strong>Predict and Improve Business Outcomes</strong>
              </p>
              <p>
                <a name="c360_a_ai_predictive__image_fcf_bm3_sfc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:25px;width:25px;margin-bottom:0;" id="c360_a_ai_predictive__image_fcf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/help.png" alt="Help icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_get_predictions_from_your_model.htm&amp;release=264.0.0&amp;type=5" title="There are many ways in which you can consume predictions, prescriptions, and top factors returned from predictive models.">Use Outputs from Predictive Models</a>
              </p>
              <p>
                <a name="c360_a_ai_predictive__image_gcf_bm3_sfc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:25px;width:25px;margin-bottom:0;" id="c360_a_ai_predictive__image_gcf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/help.png" alt="Help icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_ai_batch_transform_append_predictions.htm&amp;release=264.0.0&amp;type=5" title="Enrich a data model object (DMO) with outputs. Use a data transform to add predictive and prescriptive intelligence to your data. Run data transformations and save the outputs, such as prediction scores, on a DMO. Use each row of the output to create derived columns and run calculations. You can also build data visualizations using output data saved on the DMO in other Salesforce applications, such as in Tableau, CRM Analytics, and app templates.">Transform Data with Predictions and Prescriptions</a>
              </p>
              <p>
                <a name="c360_a_ai_predictive__image_hcf_bm3_sfc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:25px;width:25px;margin-bottom:0;" id="c360_a_ai_predictive__image_hcf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/help.png" alt="Help icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_ai_flow_builder_predictions.htm&amp;release=264.0.0&amp;type=5" title="Create automation using outputs from an activated model for decision-making. Predictive models that are activated in AI Models (formerly Einstein Studio) are surfaced in Flow as actions. You can use all flow types and choose a flow based on your goal. For example, if a business process requires user input or you want to display specific data to users, use a screen flow. If you want to automate possible actions to take after a record is created, updated, or deleted, use a record-triggered flow.">Use Predictions in Flow Builder</a>
              </p>
              <p>
                <a name="c360_a_ai_predictive__image_icf_bm3_sfc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:25px;width:25px;margin-bottom:0;" id="c360_a_ai_predictive__image_icf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/help.png" alt="Help icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_ai_prediction_job_get_predictions.htm&amp;release=264.0.0&amp;type=5" title="A predict job enables an active model to write predictive outputs to a data model object (DMO). Create a streaming or batch job in Model Builder and use the model's outputs in Salesforce workflows.">Use Predict Jobs</a>
              </p>
              <p>
                <a name="c360_a_ai_predictive__image_yz1_djl_ldc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:25px;width:25px;margin-bottom:0;" id="c360_a_ai_predictive__image_yz1_djl_ldc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/help.png" alt="Help icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_ai_apex.htm&amp;release=264.0.0&amp;type=5" title="Use Apex code to get predictions, top factors, and prescriptions from a no-code model in Model Builder.">Get Predictions in Apex</a>
              </p>
              <p style="margin-bottom:0;">
                <a name="c360_a_ai_predictive__image_jcf_bm3_sfc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:25px;width:25px;margin-bottom:0;" id="c360_a_ai_predictive__image_jcf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/help.png" alt="Help icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_ai_rest.htm&amp;release=264.0.0&amp;type=5" title="Use the Salesforce Data 360 Connect REST API to programmatically interact with predictive models. Get predictions, top factors, and prescriptions using the predict endpoint.">Get Predictions in REST APIs</a>
              </p>
            </td>

            <td class="slds-cell-wrap" style="vertical-align:top;">
              <div id="c360_a_ai_predictive__fig_kcf_bm3_sfc"><a name="c360_a_ai_predictive__fig_kcf_bm3_sfc"><!-- --></a>
                <a name="c360_a_ai_predictive__image_lcf_bm3_sfc"><!-- --></a><img id="c360_a_ai_predictive__image_lcf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/c360_a_ai_predictive_map_6.png" alt="6 - Additional Resources">
              </div>
              <p>
                <strong>Use Predictive AI with Agentforce Solutions</strong>
              </p>
              <p><a name="c360_a_ai_predictive__image_mcf_bm3_sfc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:25px;width:25px;margin-bottom:0;" id="c360_a_ai_predictive__image_mcf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/help.png" alt="Help icon"></span><a href="https://help.salesforce.com/s/articleView?id=data.c360_a_ai_predictive_generative.htm&amp;release=264.0.0&amp;type=5" title="Use predictive intelligence to power agents and prompt templates in Agentforce solutions.">Use Predictive AI with Agents and Prompt Templates</a></p>
              <p>
                <a href="https://admin.salesforce.com/blog/2024/einstein-copilot-real-time-insights" target="_blank"><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:13px;width:13px;margin-bottom:0;" id="c360_a_ai_predictive__image_ncf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/landing_link.png" alt="blog link"></span> Enhance Workflows with Agentforce’s Real-Time Insights</a>
              </p>
              <p>
                <strong>Learn More About Predictive AI at Salesforce</strong>
              </p>
              <p style="margin-bottom:0;">
                <a name="c360_a_ai_predictive__image_ocf_bm3_sfc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="height:25px;width:25px;margin-bottom:0;" id="c360_a_ai_predictive__image_ocf_bm3_sfc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/resources-global/_corporate/images/help.png" alt="Help icon"></span>
                <a href="https://help.salesforce.com/s/articleView?id=analytics.bi_edd.htm&amp;type=5&amp;language=en_US" target="_blank">Einstein Discovery</a>
              </p>
            </td>

          </tr>
        </tbody>
      </table>