---
schema_version: "1"
id: 654709f7c57d791413da854609e058028c21fa83d0019f1beee79590a9fb67b5
title: Create Activations to Ad Audiences Partner Platforms
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_ad_audiences_create_activations.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_ad_audiences_create_activations.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 1a5f23605be0eb5fd1a27cc09b550415d9cb0872f5ca708b13a108adef43f8ea
description: Activate your audience segments and company lists to advertising platforms.
products:
  - Data 360
release: "264"
---
# Create Activations to Ad Audiences Partner Platforms

Activate your audience segments and company lists to advertising platforms.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>All Editions</strong> supported by Data 360. See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&amp;language=en_US&amp;type=5l" target="_blank">Data 360 edition availability</a>.</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available with add-on license: <strong>Ad Audiences</strong></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:left;vertical-align:top;" id="d72146e69">User Permissions
              Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d72146e69 ">To create an API activation</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d72146e69 ">
              <p>One of these permission sets: </p>
              <ul>
                <li>Data Cloud Architect</li>

                <li>Data Cloud Activation Manager</li>

                <li>Data Cloud Activation Specialist</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>

Complete these tasks before you begin.

- [Set up an External Activation Platform](https://help.salesforce.com/s/articleView?id=data.c360_a_connect_external_activation_platform.htm&language=en_US&type=5): System admins must configure the platform including parameters, authentication details, and required mappings in Data Cloud Setup.
- [Create an activation target](https://help.salesforce.com/s/articleView?id=data.c360_a_create_external_activation_platform_activations.htm&language=en_US&type=5) and enable the target. You can use the same activation target for activating user segments and company lists.
- [Create an Audience Segment](https://help.salesforce.com/s/articleView?id=data.c360_a_create_a_segment.htm&language=en_US&type=5) for your advertising campaign.

1. On the Activations tab, click **New**.
2. Select **Segment**.
3. Select a data space.
4. Select a segment to activate.
5. Select the activation target.
6. Select a DMO from Activation Membership.
7. Click **Continue**.
8. Depending on the target, select one of these.
    - Select **User Match** for audience segment activation.
    - Select **Company Match** for company list activation.
    - Select **Device IDs** for sending anonymous audiences.
9. Map the data model attributes to their partner fields. Map the optional fields to increase the chances of finding a match.
10. Click **Next**.
11. For more refined output, add activation membership filters. Click **Add Filters**, drag attributes from the list to the canvas, and save the filter. See [Add Filters to the Activation Membership](https://help.salesforce.com/s/articleView?id=data.c360_a_activation_membership_filtering.htm&language=en_US&type=5).
12. Click **Next**.
13. Enter a name and description for the activation.
14. Click **Save**. When the activation is complete, the audience segment or company list shows up on the target platform.

You can refresh Segment memberships manually or on a schedule. When a segment membership is refreshed, the activation is also updated.