---
schema_version: "1"
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title: ISV Ecosystem Activation Using the Activation Toolkit
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_activation_toolkit.md
canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_activation_toolkit.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: fe3aa069c73511ff0349ab00ef949ebfd773df8918b9e41dec319faef3922f64
description: The Data 360 Activation Toolkit allows Independent Software Vendors (ISV) to build activation platforms on AppExchange. These platforms let subscriber organizations ‌install and use ISV activation services. It lets them to match Data 360 data with destination data payloads and use advanced features like multi-key matching, contact point filtering, and supporting additional DMOs in Activation Membership.
products:
  - Data 360
release: "264"
---
# ISV Ecosystem Activation Using the Activation Toolkit

The Data 360 Activation Toolkit allows Independent Software Vendors (ISV) to build activation platforms on AppExchange. These platforms let subscriber organizations ‌install and use ISV activation services. It lets them to match Data 360 data with destination data payloads and use advanced features like multi-key matching, contact point filtering, and supporting additional DMOs in Activation Membership.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col> <col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong class="uicontrol">Developer</strong>, <strong class="uicontrol">Enterprise</strong> and <strong class="uicontrol">Unlimited</strong> Editions</td></tr></tbody></table>

The Activation Toolkit is a metadata-driven solution that streamlines activation in Data 360. It enables ISVs to onboard activation platforms that support grouping by segment and ID type to unlock additional attributes. It also allows business users to connect and map Data 360 data to specific schemas required by customer engagement platforms.

Key capabilities include:

- Onboarding destinations—ISVs upload destination metadata, which is packaged and distributed to customer orgs via Salesforce Package Manager.
- Creating activation targets and activations—the toolkit configures authentication, schema mapping, and activation workflows based on destination metadata.
- Flexible activation—supports batch activations, multi-key matching, attribute mapping from any DMO, and dynamic filtering for personalized experiences.

The toolkit lets marketing, sales, and data teams to activate both known and anonymous first-party data across external platforms. You can map attributes from any standard or custom data model object (DMO) in Data 360, optimizing campaign execution.

- **[Create an External Activation Platform Using JSON (ISV Partners)](https://help.salesforce.com/s/articleView?id=data.c360_a_external_activation_platform_json.htm&release=264.0.0&type=5)**  
    Build an external activation platform in Data 360 Developer Edition using the Activation Toolkit to engage your customers.