--- schema_version: "1" id: 763d2df2c4d1d28b57227c3d0aeddef6c609de936064860a64fc009918424ce8 title: Activation for Data 360 Segments collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/data/264-0-0/c360_a_activation_for_a_segment.md canonical_url: https://help.salesforce.com/s/articleView?id=data.c360_a_activation_for_a_segment.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 8e8bcdb617471b4d1f30dd372dc604f690e6ad21d51b2dd71910199bef0a9992 description: Activation is the process that publishes a segment to activation platforms in Data 360. Before you activate your segments, it's important to review some activation concepts. products: - Data 360 release: "264" --- # Activation for Data 360 Segments Activation is the process that publishes a segment to activation platforms in Data 360. Before you activate your segments, it's important to review some activation concepts. ## Activation Membership Activation membership is the grouping of fields from different data model objects (DMOs) to include in an activation. If you are using identity resolution ruleset to unify your data, you must use the Unified Individual data model object (DMO) as the activation membership. See [Unified Individual for Activation Membership](https://help.salesforce.com/s/articleView?id=data.c360_a_unified_profile_activation.htm&type=5&language=en_US). ## Activations Reuse filters or other selections across different segments by copying an existing activation. Be aware if you create a new option by copying an existing activation, the target and the activation membership can't be changed. ## Contact Points Contact points are a field or set of fields that represent data points that can be used to contact or engage an individual, for example, email or phone. Contact point selection determines which objects and fields are included in an activation and sent to an activation target. You can also manage consent by applying consent-related filters to contact points. Review more details on [Contact Points and Source Priority Order](https://help.salesforce.com/s/articleView?id=data.c360_a_contact_points.htm&type=5&language=en_US). ## Add Related Attributes Send more personalized communications by adding custom filters and attributes to the activation. When activating, select the attibutes you want to inlude in the data sent to your activation target. Learn how to [Add Related Attributes to an Activation](https://help.salesforce.com/s/articleView?id=data.c360_a_activate_data_related_attributes.htm&type=5&language=en_US). ## Use Shared Shortcuts in Activation Shortcuts that you create in the segment builder are available in activation through a shared library. In activation, use shortcuts to select attributes and apply filters without navigating data model paths. Create and manage shortcuts in the segment builder. Shortcuts are supported in: - Attribute selection - Related attribute filtering - Activation membership filtering - Contact point filtering Learn how to [Create an Attribute Shortcut](https://help.salesforce.com/s/articleView?id=data.c360_a_create_attribute_shortcut.htm&type=5&language=en_US). ## Activation Refresh Types When creating an activation, choose from two refresh types: full or incremental. A full refresh updates all records in the segment during activation. An incremental refresh publishes only the added, updated, and deleted records since the last successful refresh. Learn more on the [Activation Refresh Type](https://help.salesforce.com/s/articleView?id=data.c360_a_activation_publish_types.htm&type=5&language=en_US) page. ## Data Privacy Types Understand the data privacy types in activation to follow the California Privacy Rights Act (CPRA) law that gives consumers the right to restrict sharing their data with or selling it to third parties. The privacy types are CPRA Third-Party and CPRA Service Provider and Not Applicable. These can be established when setting up an external activation platform in Data Cloud Setup. Visit [California Privacy Protection Agency](https://cppa.ca.gov/regulations/pdf/cppa_act.pdf) to learn more about each privacy type. ## Activation in Data Cloud One Data Cloud One is a platform feature that enables multi org enterprises across brands, business units, or geographic regions to access Data 360 core functions in every org. All orgs are synced from a single Data 360 instance provisioned in the home org. Activation definitions created in the home org are viewable from every connected companion org in the ecosystem of an enterprise. Visit [Data Cloud One](https://help.salesforce.com/s/articleView?id=data.c360_a_data_cloud_one.htm&type=5&language=en_US) to learn more about Data Cloud One and companion orgs. ![Graphic divider](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-data-data_cloud-264-0-0-production-enus/f3569962-3c9b-4f83-9d0c-b6a574e785da/data_cloud/images/Comms_DC_Divider_tan.png) - **[Create an Activation for Marketing Cloud Engagement Target](https://help.salesforce.com/s/articleView?id=data.c360_a_create_marketing_cloud_activation.htm&release=264.0.0&type=5)** After you create a segment in Data 360, you can publish it to an activation target. - **[Create an Activation for a Data 360 Target](https://help.salesforce.com/s/articleView?id=data.c360_a_create_data_cloud_activation.htm&release=264.0.0&type=5)** After you create a segment in Data 360, you can publish it to an activation target. - **[Create an Activation for B2C Commerce Target](https://help.salesforce.com/s/articleView?id=data.c360_a_b2c_commerce_activation.htm&release=264.0.0&type=5)** After you set the required data field mappings and create a segment in Data Cloud, create a B2C Commerce activation to publish the segment. - **[Create an Activation for File Storage Target](https://help.salesforce.com/s/articleView?id=data.c360_a_add_activation_target.htm&release=264.0.0&type=5)** After you create a segment in Data 360, you can publish it to an activation target. - **[Create an Activation for an External Platform](https://help.salesforce.com/s/articleView?id=data.c360_a_create_external_activation_platform_activations.htm&release=264.0.0&type=5)** In Data 360, create an activation to publish a segment to an external platform, such as an AppExchange partner (Liveramp, Criteo, Tradedesk) or a strategic partner (Google, LinkedIn, Meta, or Amazon Ads) target. For supported Ad Audiences partner targets, you can use identity providers and enrich Data 360 identity attributes during activation. - **[Add Related Attributes to an Activation](https://help.salesforce.com/s/articleView?id=data.c360_a_activate_data_related_attributes.htm&release=264.0.0&type=5)** Send more personalized communications by applying related attributes and filters. You can send related attributes to Marketing Cloud Engagement, Data Cloud, and cloud file storage platforms such as Amazon S3, SFTP, Microsoft Azure Blob Storage, and Google Cloud Storage (GCS). - **[Contact Points and Source Priority Order](https://help.salesforce.com/s/articleView?id=data.c360_a_contact_points.htm&release=264.0.0&type=5)** Contact point selection determines which objects and fields are included in an activation and sent to an activation target. Use the source priority order to determine which contact point value is selected for the activation. - **[Add Filters to Contact Points in Activation](https://help.salesforce.com/s/articleView?id=data.c360_a_contact_point_filtering.htm&release=264.0.0&type=5)** When activating a Data 360 segment, you can filter and sort contact points to ensure you are targeting the right audience on the right channel with the right permissions. This feature is essential for managing customer consent, preventing duplicate messages, and improving the personalization of your campaigns. - **[Add Filters to the Activation Membership](https://help.salesforce.com/s/articleView?id=data.c360_a_activation_membership_filtering.htm&release=264.0.0&type=5)** Data 360 activation membership filters allows you to send more personalized communications by adding custom filters to the activation membership. Add filters to ensure that only the intended audiences are being targeted. - **[Activating Subsegments in a Data 360 Waterfall Segment](https://help.salesforce.com/s/articleView?id=data.c360_a_activate_waterfall_segment.htm&release=264.0.0&type=5)** You can activate an individual subsegment in a waterfall segment or all subsegments at one time. Including all subsegments in a waterfall segment in a single data extension eliminates the need for multiple activations and additional post-activation stitching. When you activate the data extension, all the users are entered into the journey but directed down different paths based on their subsegments. It improves marketing campaign effectiveness and efficiency. After creating a waterfall segment, activate the segment to the Marketing Cloud Engagement activation target or any file storage target. - **[Calculated Insights in Activation](https://help.salesforce.com/s/articleView?id=data.c360_a_calculated_insights_in_activation.htm&release=264.0.0&type=5)** Use Data 360 Calculated Insights to enable activation journey decisions and message personalization. - **[Segmentation Filters vs. Activation Filters](https://help.salesforce.com/s/articleView?id=data.c360_a_activation_vs_segmentation_filters.htm&release=264.0.0&type=5)** Segmentation and activation use different filters for different purposes. Apply filters to a segment to narrow your audience. Use activation filters to narrow down relevant values with related attributes that personalize messages. - **[Set Output Name for Activation Attributes](https://help.salesforce.com/s/articleView?id=data.c360_a_preferred_attribute_name.htm&release=264.0.0&type=5)** When you configure an activation in Data 360, you can customize the attribute names in your output file or stream. Custom attribute names help match the naming conventions required by your activation target. Use the output namefield ( preferred name) to define these values. - **[Unified Individual for Activation Membership](https://help.salesforce.com/s/articleView?id=data.c360_a_unified_profile_activation.htm&release=264.0.0&type=5)** To take advantage of identity resolution, use the Unified Individual data model object (DMO) as the Activation Membership. With identity resolution, you combine data from disparate data sources to create one Unified Individual. When selecting Unified Individual as the DMO, the Individual ID attribute is included and not the Unified Individual ID. - **[View Activations in Data Explorer](https://help.salesforce.com/s/articleView?id=data.c360_a_get_activated_profiles_in_data_explorer.htm&release=264.0.0&type=5)** View your activation data for a specific activation target in Data 360. You can view results up to the past 30 days. - **[Audience Data Model Object](https://help.salesforce.com/s/articleView?id=data.c360_a_audience_data_model_object.htm&release=264.0.0&type=5)** Understand and analyze your activated audience over time using audience data model objects (DMOs). There are two types of related DMOs, audience and audience latest DMOs. - **[Streaming Audit Data Model Object](https://help.salesforce.com/s/articleView?id=data.c360_a_streaming_audit_data_model_object.htm&release=264.0.0&type=5)** Use the streaming audit data model object (DMO) to track and audit the data sent from your real-time streaming activations. - **[Activate Segments on Households](https://help.salesforce.com/s/articleView?id=data.c360_a_activate_on_households.htm&release=264.0.0&type=5)** Activate segments built on the Household object in Data Cloud to target individuals within those households. #### See Also - [_Salesforce Help_: Expressions in Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_datatype_expression_operators.htm&release=264.0.0&type=5 "For each attribute dragged to the segment canvas from the attribute library, select an operator to modify it and limit records that are selected. The operators that are available depend on the data type of the attribute.") - [_Salesforce Help_: Activation Type and Target Compatibility](https://help.salesforce.com/s/articleView?id=data.c360_a_publish_schedule_activation_target_compatibility.htm&language=en_US)