---
schema_version: "1"
id: 0ccb2857ad200370b9b05119245dcbca57604401e6f45eb9489048a0c031ec07
title: Use the Profile Connector API
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/commerce/264-0-0/rn_profile_connector_b2c_21_2_w8851114_mjb.md
canonical_url: https://help.salesforce.com/s/articleView?id=commerce.rn_profile_connector_b2c_21_2_w8851114_mjb.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9d4734484eb7b69263470fb8912dab53c443f5441aa12b0289d89b7a09be8e1c
description: The Salesforce Profile Connector API is generally available as of February 22, 2021.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Use the Profile Connector API

The Salesforce Profile Connector API is generally available as of February 22, 2021.

Why: Brands often gather data on their shoppers or obtain shopper attributes from third-party data. With the Profile Connector API, brands can provide this data to Salesforce Commerce Einstein and get enhanced personalized recommendation results.

How: To learn more about the Profile Connector API, data uploading options, and how to create shopper profile rules, see the APIs tab in the [CCDC Einstein Service page](https://developer.commercecloud.com/s/einstein).