Commerce Cloud customers using the Facebook Dynamic Ads feature can now configure their Commerce Cloud instance to track shopper activity and send data server side to Facebook.
Where: Configure the enhancement in Business Manager.
Why: Chrome and other major browsers are retiring support for third-party cookies, which negates the effectiveness of the current pixel based tracking needed for the Facebook Dynamic Ads feature. To address the change, Salesforce now provides server-side activity tracking for Facebook.
How: When enabled in Business Manager, B2C Commerce uses Einstein for Commerce to collect customer data, convert it to the Facebook format, and send it server side.
To enable the feature:
- Enable Einstein for Commerce on your site
- Get the Conversion API access token
- Enable server-side tracking for Facebook in Business Manager