---
schema_version: "1"
id: c3387186068e944bc836334c7864d6975325d34c6e1048de1c8e553066cdf341
title: Support for Correct Ad Attribution
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/commerce/264-0-0/rn_b2c_rn_facebook_ad_attribution_release.md
canonical_url: https://help.salesforce.com/s/articleView?id=commerce.rn_b2c_rn_facebook_ad_attribution_release.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0718a98b83a5480bb10dfb05b3998ab43df9cc1082241a95e35942215347281c
description: B2C Commerce now sends FPC and FBP cookie Ids in the server-side purchase event to Facebook. This enhancement supports deduplication of purchase events and enables correct Facebook ad attribution. Facebook ad attribution enables you to measure and understand the impact of your ads across multiple publishers, channels, and devices.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Support for Correct Ad Attribution

B2C Commerce now sends FPC and FBP cookie Ids in the server-side purchase event to Facebook. This enhancement supports deduplication of purchase events and enables correct Facebook ad attribution. Facebook ad attribution enables you to measure and understand the impact of your ads across multiple publishers, channels, and devices.