---
schema_version: "1"
id: 0c5c2ec41dd812c05719a82354709b8d0c5135d92e79043c8610ee81ff872b32
title: Order Management Shopper and Buyer Records
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/commerce/264-0-0/om_shopper_records.md
canonical_url: https://help.salesforce.com/s/articleView?id=commerce.om_shopper_records.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 06f7383b712d56b67e13955821817ee59308e73990d5aac6b45196dde188bd59
description: Order Management uses the Account and Contact objects to represent business and individual shoppers. It can also use Person Accounts to represent individual shoppers. When it receives an order, it searches for the shopper. If it finds the shopper, it associates the order with the existing records. If it doesn’t find the shopper, it creates records for that shopper. B2B Commerce uses the term “buyer” instead of “shopper.” In Order Management, references to shoppers also apply to buyers.
products:
  - Commerce
  - Salesforce Order Management
release: "264"
---
# Order Management Shopper and Buyer Records

Order Management uses the Account and Contact objects to represent business and individual shoppers. It can also use Person Accounts to represent individual shoppers. When it receives an order, it searches for the shopper. If it finds the shopper, it associates the order with the existing records. If it doesn’t find the shopper, it creates records for that shopper. B2B Commerce uses the term “buyer” instead of “shopper.” In Order Management, references to shoppers also apply to buyers.

- **[Shopper Representation](https://help.salesforce.com/s/articleView?id=commerce.om_shopper_representation.htm&release=264.0.0&type=5)**  
    In Salesforce, accounts represent business entities, and contacts represent individuals associated with accounts. To represent a shopper in commerce transactions, you need elements of both objects.
- **[Shopper Data with the B2C Commerce Integration](https://help.salesforce.com/s/articleView?id=commerce.om_shopper_data_with_b2c_com_integration.htm&release=264.0.0&type=5)**  
    The B2C Commerce integration creates standard accounts and contacts to represent business shoppers or buyers. It identifies a business buyer by the presence of a company name in an order’s billing address. By default, it also creates standard accounts and contacts to represent individual shoppers.

#### See Also

- [Person Accounts](https://help.salesforce.com/articleView?id=sales.account_person.htm&type=5&language=en_US)
- [Implement Order Management](https://help.salesforce.com/s/articleView?id=commerce.om_impl_intro.htm&release=264.0.0&type=5 "Order Management can run with all Commerce products. After configuration, there are some additional steps B2C Commerce orgs must take to link their stores with Order Management.")