---
schema_version: "1"
id: aff7367b386cc1af1413bf27eb3ae0a9f9b06ed1585b136c22cc72ba15c09823
title: Use Matching Rules for Shopper Account Identification
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/commerce/264-0-0/om_impl_config_shopper_acct.md
canonical_url: https://help.salesforce.com/s/articleView?id=commerce.om_impl_config_shopper_acct.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 340bb92a0beab3b6d346a758b12fa67b6dea8ff71384388f9dfeaf2cdea71b31
description: Order Management identifies an existing shopper by matching the shopper’s name or email address to an existing Account, Contact, or Person Account record. However, you can configure Order Management to use your org’s duplicate and matching rules instead when looking for existing shoppers.
products:
  - Commerce
  - Salesforce Order Management
release: "264"
---
# Use Matching Rules for Shopper Account Identification

Order Management identifies an existing shopper by matching the shopper’s name or email address to an existing Account, Contact, or Person Account record. However, you can configure Order Management to use your org’s duplicate and matching rules instead when looking for existing shoppers.

When configuring matching rules, complex rules can affect the integration’s performance.

1. From Setup, in the Quick Find box, find and select **Order Management**.
2. Switch the B2C Integration Data Matching Rules option to **Active**.
    
    If your matching rules identify multiple potential duplicate records, Order Management selects the one with the highest match score. If multiple records tie for the highest match score, you can’t guarantee which is selected.

#### See Also

- [Implement Order Management](https://help.salesforce.com/s/articleView?id=commerce.om_impl_intro.htm&release=264.0.0&type=5 "Order Management can run with all Commerce products. After configuration, there are some additional steps B2C Commerce orgs must take to link their stores with Order Management.")