---
schema_version: "1"
id: 4d23392291cfa6f19ab4dc369e14daae3dabfa8b856875a3eb86ce0c435a13c3
title: Product and Variation Naming Guidelines
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/commerce/264-0-0/comm_var_group_prod_variation_naming.md
canonical_url: https://help.salesforce.com/s/articleView?id=commerce.comm_var_group_prod_variation_naming.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 327661bfbdfe49b482583d3851d52e5d943af239b09986d98d99ceee34bde92b
description: Help customers find what they’re searching for in your B2B store by using these naming guidelines.
products:
  - Commerce
  - B2B Commerce
release: "264"
---
# Product and Variation Naming Guidelines

Help customers find what they’re searching for in your B2B store by using these naming guidelines.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=commerce.comm_editions.htm&amp;language=en_US" target="_blank">View supported editions</a>.</td></tr></tbody></table>

[Which Salesforce Commerce Product Do I Have?](https://help.salesforce.com/s/articleView?id=commerce.comm_what_product.htm&language=en_US)

If you configured your store to display only the parent product on the page, the search results show just the parent product name. If you opt to show only the best matching product, the results display either the variation product name or the parent product name, depending on which one best matches the shopper’s search. If you opted to show all the variations of the parent product, the results display the names of all variation products. To help avoid confusion in search, sort, or filter results, use these guidelines.

- Include the base stock-keeping unit (SKU) in the name of each parent.
- When naming variation products, include the name of the parent variation as a prefix and a combination of the associated variations and the variation SKU.
- When creating descriptions for product variations, use a combination of the parent product description and information specific to the product variation.
- Make sure the product name field doesn't exceed 255 characters.

For example, you have two ski goggle parent products with two attributes: Size (S, M, L) and Lens Color (black, blue, green, orange, red, pink). This table provides suggestions for naming the parent products and their medium (M) and large (L), red-lensed variations.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:43.47826086956522%">
        <col style="width:56.52173913043479%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d43270e80">Parent Product Name</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d43270e83">Variation Product Names</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Parent Product Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d43270e80 ">Ski Pro Slalom Snow Goggles, SKU: 123456</td>

          <td data-label="Variation Product Names" class="slds-cell-wrap" style="vertical-align:top;" headers="d43270e83 ">
            <ul>
              <li>Ski Pro Slalom Snow Goggles M Red, SKU 123456-25</li>

              <li>Ski Pro Slalom Snow Goggles L Red, SKU 123456-26</li>

            </ul>
          </td>

        </tr>
        <tr class="">
          <td data-label="Parent Product Name" class="slds-cell-wrap" style="vertical-align:top;" headers="d43270e80 ">Ski Pro Super-G Snow Goggles, SKU: 456789</td>

          <td data-label="Variation Product Names" class="slds-cell-wrap" style="vertical-align:top;" headers="d43270e83 ">
            <ul>
              <li>Ski Pro Super-G Snow Goggles M Red, SKU 456789-25</li>

              <li>Ski Pro Super-G Snow Goggles L Red, SKU 456789-26</li>

            </ul>
          </td>

        </tr>
      </tbody>
    </table>

#### See Also

- [Options for Displaying Product Variation Search Results](https://help.salesforce.com/s/articleView?id=commerce.comm_var_group_overview.htm&release=264.0.0&type=5 "Configure how to display product search results on your B2B store’s Product List page. You can show all the variations of the parent product, show only the parent product, or show only the best match.")
- [Connect a Parent Product to Its Variations on Your B2B Store’s Search Result Page](https://help.salesforce.com/s/articleView?id=commerce.comm_var_group_setup_results_layout.htm&release=264.0.0&type=5 "To make it easier for buyers to find product variations, include a link under the parent product on the Product List page. The link takes buyers directly to the variations associated with the parent product.")