--- schema_version: "1" id: 76493e52923a1654f0e198775f6a31af3ffc2027f874538c54416249ca99976c title: "Use Case: Use Analytics, Insights, Goals, and Actions to Improve Site Conversion Rate" collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/commerce/264-0-0/comm_uc_improve_site_conversion.md canonical_url: https://help.salesforce.com/s/articleView?id=commerce.comm_uc_improve_site_conversion.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: eea8211fa8c01739e209c474fa896c24d04fc7f71aebb1bda811d2a2da211e60 description: Intelligence analytics dashboards and calculated insights help you study how products, categories, search, and promotions affect your B2B or D2C Commerce site's conversion rate. Based on your review, you can complete recommended actions to help improve the site's conversion rate. You can also set goals to measure the performance of your completed actions and their impact on the site's conversion rate over time. products: - Commerce - B2B Commerce release: "264" --- # Use Case: Use Analytics, Insights, Goals, and Actions to Improve Site Conversion Rate Intelligence analytics dashboards and calculated insights help you study how products, categories, search, and promotions affect your B2B or D2C Commerce site's conversion rate. Based on your review, you can complete recommended actions to help improve the site's conversion rate. You can also set goals to measure the performance of your completed actions and their impact on the site's conversion rate over time. ### Required Editions
View supported editions.
[Which Salesforce Commerce Product Do I Have?](https://help.salesforce.com/s/articleView?id=commerce.comm_what_product.htm&language=en_US) The Insights workspace is where the intelligence analytics dashboards, calculated insights, goals, and recommended actions come together. The advanced Overview dashboard and intelligence analytics dashboards are available if you have Data 360 provisioned with CRM Analytics. To view site conversion rate data in the Insights workspace, enable site conversion rate in the Data 360 for B2B setup screen. See [Set Up Data 360 for B2B Commerce](https://help.salesforce.com/s/articleView?id=commerce.comm_datacloud_commerce_setup_b2b_d2c.htm&language=en_US). 1. Review the Insights Overview dashboard. In the Overview dashboard, you can view insights and trends for several key performance indicators (KPI), including total orders, gross sales, average order value, and site conversion rate. It’s possible that this dashboard shows that your site's conversion rate has decreased over the last 30 days. See [Advanced Insights Overview Dashboard](https://help.salesforce.com/s/articleView?id=commerce.comm_intelligence_dashboards_overview.htm&language=en_US). 2. Review the Product Intelligence Analytics dashboard for low-selling products. Use the Product Intelligence analytics dashboard to identify which products are low-selling. It’s possible they’re contributing to your decreased site conversion rate. In the Product Performance section, select **Low Sellers**, wait for the dashboard to refresh, and review the low-selling products. See [Product Intelligence Analytics Dashboard](https://help.salesforce.com/s/articleView?id=commerce.comm_intelligence_dashboards_product.htm&language=en_US). 3. Review recommended actions for site conversion rate. In the Overview dashboard, you can review recommended actions that are associated with specific goals. If your goal is to increase site conversion rate, click the recommendations link in the Increase Site Conversion tile. Several recommended actions are available for you to choose from. Click **Get Started** to learn more about each action. 4. Accept Boost Promoted Products in Search recommended action. One of the recommended actions under Increase Site Conversion is Boost Promoted Products in Search. This action creates a boost rule that boosts your low-selling products in search results. Click **Get Started** and then **Create Rule**. To view the boost rule, go to **Merchandising** | **Product Curation**. 5. Set a goal for site conversion rate. You can also set goals to help track the impact of your changes. In the Increase Site Conversion tile, click **Edit Target**. Select **Specific Target**, enter a target site conversion value and end date, and then click **Save**. The target remains set until you reach the target value or its end date. 6. Track site conversion rate trends. After some time, you can return to the Overview dashboard to review updated insights and validate that your new boost rule is having a positive impact on your site's conversion rate goal. #### See Also - [Intelligence Analytics Dashboards Powered by Data 360](https://help.salesforce.com/s/articleView?id=commerce.comm_intelligence_dashboards.htm&release=264.0.0&type=5 "Intelligence Analytics dashboards display key store performance metrics to help you make data-driven decisions for business agility. Get a comprehensive view of the best performing categories and products within a store, and keep on top of inventory health across your locations and location groups. Explore the Shopper Intelligence dashboard to learn about customer first-time and repeat purchase behavior to drive and retain loyalty.")