---
schema_version: "1"
id: b40bdee7b57dfcbf3a2ee75e73fd3769b6f8d734867284ed537ddb3e7dcc4a23
title: "Use Case: Create Promotions for Buyers Who Make Large Purchases"
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/commerce/264-0-0/comm_uc_create_large_purchase_promotion.md
canonical_url: https://help.salesforce.com/s/articleView?id=commerce.comm_uc_create_large_purchase_promotion.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 511900fcf8359446d1507929879079cd619872af38de57fffe1570918347cded
description: Use Data 360 to create customer segments based on buying frequency or spending amounts. Offer these customer segments personalized promotions that target their buying behaviors. For example, a B2B store offers a bulk discount to customers who consistently purchase large quantities of a particular product. You can use these personalized promotions in B2B stores.
products:
  - Commerce
  - B2B Commerce
release: "264"
---
# Use Case: Create Promotions for Buyers Who Make Large Purchases

Use Data 360 to create customer segments based on buying frequency or spending amounts. Offer these customer segments personalized promotions that target their buying behaviors. For example, a B2B store offers a bulk discount to customers who consistently purchase large quantities of a particular product. You can use these personalized promotions in B2B stores.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=commerce.comm_editions.htm&amp;language=en_US" target="_blank">View supported editions</a>.</td></tr></tbody></table>

[Which Salesforce Commerce Product Do I Have?](https://help.salesforce.com/s/articleView?id=commerce.comm_what_product.htm&language=en_US)

As a merchant, I want to use Data 360 segments to connect with customers based on how often they purchase or how much they spend. By creating customer segments in Data 360, I can tailor promotions to customers in these segments based on their previous interactions with my store. Using Data 360 segments to create personalized promotions sets my store apart from the competition and creates a more personalized and engaging customer experience.

This video explains how to set up event-triggered emails.

.

If you can’t watch the video in full screen, open the video on a new tab: [Create a Promotion for Customers Who Make Large Purchases](https://salesforce.vidyard.com/watch/1cAJW7MicvYcbgo7BSHKXk).

The steps are also listed here.

1. In the App Launcher, find and select **Data Cloud**.
2. In Data 360, click **Segments**. Then click **New**.
3. Select standard segment and click **Next**.
4. Select **default data space**, choose **individual as Segment On**
5. Enter a name for the segment. For example, Users with order value more that $1,000. Click **Next**.
6. Choose **standard publishing**.
    
    The segment opens and you can add rules.
7. In the navigation sidebar, expand related attributes and select **Sales Order Product**.
8. Create a rule where the grand total amount is greater than $1,000 and the order data is later than January 01, 2025.
    
    ![Data Cloud segments page listing uses with order values more than one thousand dollars.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-commerce-comm-264-0-0-production-enus/d863e308-482a-4dfa-8d20-2a94737d394a/comm/images/comm_uc_segment_promotion.png)
9. Activate the segment.
10. In the Commerce app, launch the Skills for Merchandising agent.
11. In the prompt field type "Create a promotion offering a 15% discount for orders over $1,000 and associate it with the segment Users with order value more that $1,000 .
    
    The agent creates the promotion for you.
12. Review the promotion and verify the details.
13. To activate the promotion, Click **Activate** and save your work.