To gain insight into the products that buyers interact with, create custom reports with Google Analytics using the search and category data that Salesforce provides.
Required Editions
Use the data to analyze your buyers’ interactions with the products in your store. Discover things like:
- What buyers are searching for most
- What buyers are searching for but not finding
- The product types that buyers are looking for
- The specific products that buyers are looking for
This table lists the data categories and the types of events that are captured.
| Event Category | Event Action | Event Label | Reports On |
| Search Results Interactions | Search Results Page View | {search term} | Search term entered that resulted in the page view |
| No Results Page View | {search term} | Search term entered that landed the user on the no-results page | |
| Result Click | {search term} | Search term entered that resulted in the clicking of a search result | |
| Add To Cart Button Click | {search term} | Search term entered that resulted in the clicking of the Add to Cart button | |
| Category Filter Click | {<search term>:<selected category name>} | Search term entered and the category name that the user clicked | |
| Attribute Filter Click | {<search term>:<selected value1,selected value2>} | Search term entered and the attribute values that the user clicked | |
| Sort Option Click | {<search term>:<sort option name>} | Search term entered and the sort option that the user clicked | |
| Product Category Interactions | Category Detail Page View | {category name} | Name of the category in the detail view |
| Product Click | {category name} | Name of the category under which a product was clicked | |
| Add To Cart button Click | {category name} | Name of the category under which an Add to Cart button was clicked | |
| Category Filter Click | {<root category name>:<selected category name>} | Search term entered and the category name that the user clicked | |
| Attribute Filter Click | {<root category name>:<selected value1,selected value2>} | Search term entered and the attribute values that the user clicked | |
| Sort Option Click | {<root category name>:<sort option name>} | Root category searched and the sort option that the user clicked |
For information about Google Analytics, see Google Analytics Documentation.