---
schema_version: "1"
id: 07b25b896eb607dacd8f560ff48a82051747b217c150fa33ae60a58b24d43698
title: SEO-Friendly URLs for B2B Commerce
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/commerce/264-0-0/comm_seo_friendly_urls.md
canonical_url: https://help.salesforce.com/s/articleView?id=commerce.comm_seo_friendly_urls.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c8ae4ca6525739c998678b8a3657f0d55fe40853436267fa4077c13a35b18133
description: Use canonical URLs and configure URL slugs to ensure your store’s URLs optimally serve users and search engines.
products:
  - Commerce
  - B2B Commerce
release: "264"
---
# SEO-Friendly URLs for B2B Commerce

Use canonical URLs and configure URL slugs to ensure your store’s URLs optimally serve users and search engines.

[Which Salesforce Commerce Product Do I Have?](https://help.salesforce.com/s/articleView?id=commerce.comm_what_product.htm&language=en_US)

- **[SEO Considerations for Store URLs](https://help.salesforce.com/s/articleView?id=commerce.comm_seo_considerations.htm&release=264.0.0&type=5)**  
    You can improve SEO performance by optimizing URL configuration in your B2B store.
- **[Add URL Slugs to B2B Commerce Store Pages](https://help.salesforce.com/s/articleView?id=commerce.comm_seo_add_url_slugs.htm&release=264.0.0&type=5)**  
    You can add a URL slug directly on a Product or Category record, or bulk update Products and Categories with a CSV file import. To use URL slugs, first configure languages and localizations for your store. You can only add one URL slug for each language. When you enable URL slugs, default URLs for product and category pages are updated. For example, product pages use the base URL `/product/:urlName`.
- **[SEO-Friendly URLs for Store Categories](https://help.salesforce.com/s/articleView?id=commerce.comm_seo_friendly_category_urls.htm&release=264.0.0&type=5)**  
    Set up SEO-friendly URLs for a B2B Commerce store’s categories in bulk using a category import. When you perform a category import, you can also add or update category paths and descriptions.