---
schema_version: "1"
id: 0faadaba90561862b557043dca182bcd713c2d0aa29b3737c3ef74ec2a57c915
title: Search Engine Optimization (SEO) for B2B Commerce
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/commerce/264-0-0/comm_seo.md
canonical_url: https://help.salesforce.com/s/articleView?id=commerce.comm_seo.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2fed5751799c52a5f2160f718166d8a4632b0c552bf2e6c437812b1a5832a96a
description: Search engine optimization (SEO) helps customers discover and explore your store through search engines. Use a combination of creative and technical SEO strategies to enhance your store's search engine rankings and visibility.
products:
  - Commerce
  - B2B Commerce
release: "264"
---
# Search Engine Optimization (SEO) for B2B Commerce

Search engine optimization (SEO) helps customers discover and explore your store through search engines. Use a combination of creative and technical SEO strategies to enhance your store's search engine rankings and visibility.

[Which Salesforce Commerce Product Do I Have?](https://help.salesforce.com/s/articleView?id=commerce.comm_what_product.htm&language=en_US)

- **[SEO-Friendly URLs for B2B Commerce](https://help.salesforce.com/s/articleView?id=commerce.comm_seo_friendly_urls.htm&release=264.0.0&type=5)**  
    Use canonical URLs and configure URL slugs to ensure your store’s URLs optimally serve users and search engines.
- **[Page Meta Tags for B2B Commerce](https://help.salesforce.com/s/articleView?id=commerce.comm_seo_page_meta_tags.htm&release=264.0.0&type=5)**  
    Meta tags in HTML documents provide structured data used by search engines for ranking and to show content in search results. You can configure page meta tags, such as titles, descriptions, and headings, in your store. For product and category pages, the Title Tag and Meta Description product and category fields determine the title and description meta tags.
- **[Manage the Store Sitemap](https://help.salesforce.com/s/articleView?id=commerce.comm_seo_sitemap.htm&release=264.0.0&type=5)**  
    Sitemaps for B2B stores improve SEO by giving search engines structured information for more efficient indexing. Like other Experience Builder sites, B2B stores automatically refresh their sitemaps weekly. You can also generate a manual sitemap refresh every 24 hours.
- **[Store Snapshots for SEO](https://help.salesforce.com/s/articleView?id=commerce.comm_seo_snapshots.htm&release=264.0.0&type=5)**  
    To improve SEO performance, B2B stores provide web crawlers with SEO optimized HTML using the Content Snapshot service.