--- schema_version: "1" id: a747d01877d5566cd8332079cd46a0f08d9760467f2141b0a94f5a0e16e1ce0a title: Considerations for Commerce Promotions in B2B Stores collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/commerce/264-0-0/comm_promotions_get_to_know.md canonical_url: https://help.salesforce.com/s/articleView?id=commerce.comm_promotions_get_to_know.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 2cef90bddcb457bfd7c5d032413f54d876e2217d821fec7832343c04000aaa49 description: Optimize your B2B store promotions by considering key factors such as discount configuration, application timing, eligible recipients, and coupon requirements. Effective promotions can drive purchases and enhance customer loyalty. products: - Commerce - B2B Commerce release: "264" --- # Considerations for Commerce Promotions in B2B Stores Optimize your B2B store promotions by considering key factors such as discount configuration, application timing, eligible recipients, and coupon requirements. Effective promotions can drive purchases and enhance customer loyalty. ### Required Editions
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[Which Salesforce Commerce Product Do I Have?](https://help.salesforce.com/s/articleView?id=commerce.comm_what_product.htm&language=en_US) As you set up your promotion, here are some key things to consider. - Is the promotion automatic or manual? Automatic promotions apply to all eligible carts. Manual promotions require a coupon code that the customer enters. - Who is it for? Use segments to associate your promotion with one or more stores and, if necessary, specific buyer groups. - What will the customer receive? Specify which products to target and how much to deduct from the price. When you target a product bundle, you can only promote bundles at the parent level. - What must a customer purchase to receive the promotion? Use promotion tiers and qualifier rules to set quantity or price minimums. Child products within a bundle can’t contribute to qualifying criteria for a promotion. - How do you want your promotion to appear to customers? Customize your cart page and other details in Experience Builder. ## Usage Notes - The Promotion object is shared between Commerce, Loyalty, and Retail Execution platforms in Salesforce. - Customers are eligible for 24 product-level promotions and one order-level promotion per cart. This limit includes a maximum of two coupons. - Each line item in a cart is eligible for only one class-exclusive product-level promotion. This behavior can be customized via the Promotion Exclusivity field. However, note that if you create multiple promotions with the same qualifying criteria, it’s possible for a single line item to qualify an order for multiple product promotions regardless of class exclusivity. For example, if you create a “buy one, get one” promotion and a “buy one, get 15% off shipping” promotion with the same qualifying item, “Tote Bag,” then the “Tote Bag” qualifies an order for both promotions regardless of whether one or both have class exclusivity. See [Prioritizing Promotions](https://help.salesforce.com/s/articleView?id=commerce.comm_promotions_prioritization.htm&release=264.0.0&type=5 "When a cart is eligible for multiple promotions, your exclusivity and priority rules determine which promotions apply. Priority is first determined by exclusivity, which specifies whether a promotion can be combined with other promotions. Next, the promotion’s priority is based on its priority number, discount type, discount amount, and promotion ID.") - If a cart includes an item with a negative price value, the cart isn’t eligible for a promotion. - Promotions aren’t evaluated or applied for carts that contain more than 10,000 items. See [Increase Cart Size Limits for a B2B Store](https://help.salesforce.com/s/articleView?id=commerce.comm_large_carts.htm&release=264.0.0&type=5 "Most stores limit cart size to 500 line items per order. However, if your B2B store requires a higher limit, you can enable support to process up to 2,000 line items per order. To increase your line item limit, contact Customer Support."). - Configuring many category-based promotions can slow performance, especially for carts with 250 or more items or hierarchies with 15,000 or more categories. Performance depends on promotion setup, category hierarchy, and cart size. - (Beta) Product-level promotions apply to subscription products across purchase, amendment, and renewal cycles. Cart-level promotions aren’t supported for subscription products. For considerations, see [Considerations for Using Commerce Subscriptions](https://help.salesforce.com/s/articleView?id=commerce.comm_subscriptions_considerations.htm&release=264.0.0&type=5 "In B2B stores, you can sell digital subscription products. Commerce Subscriptions is supported by Revenue Cloud, but it’s a separate product from Revenue Cloud’s Subscription Management. Before you create and configure subscription products for your B2B store, or before you switch from Subscription Management to Commerce Subscriptions, keep these considerations in mind."). - If a customer reorders an order that qualified for a bonus product promotion, the bonus product is added to the cart again for each reorder that meets the promotion criteria. The bonus product is also added to the customer’s cart as a regular cart item. The regular cart item is priced based on the product’s configuration. A customer can remove the regular cart item from their cart but not the additional bonus product. - Add one bonus product per promotion. You can’t configure a promotion to offer multiple units of a bonus product. - Product quantity rules don’t apply to bonus products. If a product has a minimum quantity rule, choose a different product for your bonus promotion. #### See Also - [Commerce Promotions](https://help.salesforce.com/s/articleView?id=commerce.comm_promotions_create_manage.htm&release=264.0.0&type=5 "Enhance your B2B store by adding customized promotions. Create segments, discounts, qualifiers, and coupons for the right customers to receive the right deals. Highlight promotions for eligible customers on store pages and during checkout to boost engagement and sales.")