---
schema_version: "1"
id: ac3e7b71f57410f868f47061a2806666c24652071a697e6676d63980fd0d5307
title: Target Customers with a Promotion Segment
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/commerce/264-0-0/comm_promotions_assign.md
canonical_url: https://help.salesforce.com/s/articleView?id=commerce.comm_promotions_assign.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 169fb2010c1bd55551ccfa101e5cee4ec540d52114245975c77803f5dfb16649
description: Use segments to associate your promotion with specific stores or buyer groups. Then only customers who are a member of the store or buyer group can see the promotion. You can apply one promotion segment at a time to a store. A promotion segment can have up to 50 automatic and 50 manual active promotions.
products:
  - Commerce
  - B2B Commerce
release: "264"
---
# Target Customers with a Promotion Segment

Use segments to associate your promotion with specific stores or buyer groups. Then only customers who are a member of the store or buyer group can see the promotion. You can apply one promotion segment at a time to a store. A promotion segment can have up to 50 automatic and 50 manual active promotions.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=commerce.comm_editions.htm&amp;language=en_US" target="_blank">View supported editions</a>.</td></tr></tbody></table>

[Which Salesforce Commerce Product Do I Have?](https://help.salesforce.com/s/articleView?id=commerce.comm_what_product.htm&language=en_US)

When you assign a promotion segment to a buyer group, you can’t assign the same segment to a store. Instead, associate the buyer group to the store. You can associate a promotion to multiple buyer groups.

You can’t change the association between a promotion and a promotion segment. Instead, delete the promotion segment and create a new one.

You can’t change the association between a promotion segment and a buyer group. Instead, delete the buyer group and assign a different one to the promotion segment.

1. In the navigation sidebar, select a store from the **Store** dropdown.
2. Select **Promotions**, and select the promotion.
3. On the Segments tab, click **Add Promotion Segment**.
    - To create a segment, click the Promotion Segment field and select **New Promotion Segment**.
    - To use an existing segment, select it, save your work, and you’re done.
4. Enter a name for the segment, and click **Save**.
5. Click **Save** again.
6. Go to your segment, and select the **Related** tab.
7. Next to the stores or buyer groups option, click **Assign**.
8. Select at least one store or buyer group. If you’re selecting a buyer group, make sure that it’s assigned to the store. You can associate a promotion segment with either a store or a buyer group, but not both.
    
    If you have an existing Commerce store that has buyer groups and store segments, delete either the store or the buyer groups to create the promotion. No changes are required for new B2B stores.
9. Click **Save**.

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-commerce-comm-264-0-0-production-enus/d863e308-482a-4dfa-8d20-2a94737d394a/images/icon_example.png)

Example To kick off the summer shopping season this May, you want to offer a 30% discount to the Premium customers buyer group in your D2C store. When you create a promotion segment:

- From the Promotion Segment dropdown menu, select **Premium customers**. This segment includes your D2C store and your Premium customers buyer group.
- From the Promotion dropdown menu, select **Summer Discount**.

![The Promotion Segment page, showing dropdown lists for specifying the Promotion Segment and the Promotion](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-commerce-comm-264-0-0-production-enus/d863e308-482a-4dfa-8d20-2a94737d394a/comm/images/comm_promotions_segment_example.png)

#### See Also

- [Commerce Promotions](https://help.salesforce.com/s/articleView?id=commerce.comm_promotions_create_manage.htm&release=264.0.0&type=5 "Enhance your B2B store by adding customized promotions. Create segments, discounts, qualifiers, and coupons for the right customers to receive the right deals. Highlight promotions for eligible customers on store pages and during checkout to boost engagement and sales.")