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Enhance Product Fields with Einstein

Generate product text fields for multiple products in one process using Einstein Generative AI. Einstein uses your instructions and any linked reference fields to generate revised product text for the selected products. Product fields support instructions in English only. You can generate product text fields in languages in your B2B store. Then review the generated text and accept or reject the changes. You need the Einstein Generative AI license to use Einstein Generative AI. Contact your account executive for more information.

Required Editions

Note
Note This tool uses generative AI, which is known to include inaccurate or harmful responses. Before using externally, review the output for accuracy and safety. You assume responsibility for the output when making business decisions.

These steps describe how to use Einstein to enhance your products’ text fields in a single step.

  1. Turn on Einstein generative AI in Setup. Click Setup at the top of the page, and then select Setup.
  2. In the navigation sidebar, select a store from the Store dropdown.
  3. Select Merchandising | Products.
  4. From the Product Workspace, select one or more products.
  5. Click Create and Review Field Text.
  6. From the Create and Review Field Text page, complete the Einstein fields and instructions.
    1. Select a product field from the dropdown.
      The dropdown includes all product text fields or custom text fields (of type ‘text area’). If you change the default field from Product Description to something else, be sure to update the instructions. You can only generate one field type at a time.
    2. (Optional) Select whether you want text generated for all languages or just your default language.
    3. (Optional) Select whether you want to create customer instructions for each language or use the same instructions for all languages.
      These two language options only appear if you’ve enabled data translation.
    4. Enter the instructions for Einstein generative AI.
      For example you could enter something like, ‘Rewrite the product descriptions to be more appealing to small businesses. Product fields generated with Einstein support instructions in English only. Confirm the accuracy of any non-English generated recommendations.
    5. (Optional) Enter reference data fields you want considered during the generation.
      Reference fields are included in the product record.
  7. Click Create All.
    An alert notifies you that your descriptions are being created for the selected products.
  8. You can click Close to exit this page. The generation continues to process.
  9. To view your results, click Refresh in the Product Workspace. You can either click Refresh periodically to wait for their descriptions to be generated, or exit the page and wait for the notification.
     If the field text couldn’t be created, you’re notified to retry.
  10. From the Product Workspace, review the content created for the products.
  11. Select the language from the dropdown to review the text in a specific language.
  12. To revise the suggested text, modify the instructions for Einstein and regenerate.
  13. If satisfied with the suggested text, select those products and then click Accept.
  14. After accepting the content you want applied, you can create field text for the remaining products or reject the text.
    1. To create field text for the remaining products, select the products, revise the instructions for Einstein, and click Create All. Einstein regenerates the descriptions.
    2. To reject all or selected generated field text, select the products and then click Reject. The description reverts to the pre-generated text.
      Resolve all suggested text before generating text for new products.
  15. Click Close when complete.
    Results are stored for seven days.

This change applies to Lightning Experience in Unlimited editions with Commerce Einstein and the Einstein generative AI for Commerce add-on. Einstein is available in Lightning Experience.

Einstein Generative AI for Commerce charges only for the activity you use. Learn how Commerce tracks your usage against your subscription allowance. For each Einstein feature, credit usage depends on the size of the request and the response from Einstein.

For Einstein product fields:

  • The request size and response depends on the character length of the product field.
  • A request is sent for each selected product record.

To learn more or get updates on your Commerce credit usage, contact your Salesforce account executive.

See Also