---
schema_version: "1"
id: 936ccd744dbd9d6ad9a4d758f9fb4de1b05444bbea4a0a5568b6bad3e4a53df3
title: Set Up a Pricing Strategy in a B2B Store
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/commerce/264-0-0/comm_priority_pricing.md
canonical_url: https://help.salesforce.com/s/articleView?id=commerce.comm_priority_pricing.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0e70bce7aef983a6295f913c13b2486af80aa100c253d988e37c9d2e854c116f
description: In a B2B store, a buyer can be a member of multiple buyer groups, or multiple price books can be associated with a buyer group or store. So it’s possible that an individual buyer can have multiple price books assigned to them. When multiple prices are available to a buyer, you can set a pricing strategy to determine which price is shown.
products:
  - Commerce
  - B2B Commerce
release: "264"
---
# Set Up a Pricing Strategy in a B2B Store

In a B2B store, a buyer can be a member of multiple buyer groups, or multiple price books can be associated with a buyer group or store. So it’s possible that an individual buyer can have multiple price books assigned to them. When multiple prices are available to a buyer, you can set a pricing strategy to determine which price is shown.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=commerce.comm_editions.htm&amp;language=en_US" target="_blank">View supported editions</a>.</td></tr></tbody></table>

[Which Salesforce Commerce Product Do I Have?](https://help.salesforce.com/s/articleView?id=commerce.comm_what_product.htm&language=en_US)

1. In the navigation sidebar, select a store from the **Store** dropdown.
2. Select **Settings** | **Store**.
3. In the Pricing section, edit Pricing Strategy and select the strategy.
    
    - Best Price—Shows the lowest possible price available in all the assigned price books.
    - Priority Price—Shows prices in the order that you prioritize the price books within a buyer group.
4. In the navigation sidebar, select **Merchandising** | **Pricing**, and then select the price book.
5. From the **Related** tab, navigate to the Buyer Groups section.
6. For the Buyer Group that you want to prioritize the price book, click the action dropdown and select **Edit**.
7. If you selected Priority Price as your pricing strategy, enter a priority and save your changes. If you selected Best Price as your pricing strategy, skip this step.
    
    The priority determines how the store applies the price. The lower the number, the higher the priority.
8. Repeat for each price book in your buyer group until they’re all prioritized.

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-commerce-comm-264-0-0-production-enus/d863e308-482a-4dfa-8d20-2a94737d394a/images/icon_example.png)

Example

- Best price—In a B2B store, Jamie is assigned to two different buyer groups. The store price book lists a product for $10. One of Jamie’s buyer groups lists the item for $9, and the other buyer group lists it for $7. Jamie is technically assigned to all three prices, but because the store uses a best price strategy, the item costs Jamie $7.
- Priority price—Mark is assigned to a buyer group with two assigned price books, Fall Collection and Platinum Buyer. The store admin has changed the pricing strategy to priority pricing and changed the priority order. The admin decides that the Platinum Buyer price book takes first priority. If an item is listed as $15 in the Platinum Buyer price book and $14 in the Fall Collection price book, Mark sees the item as $15.

#### See Also

- [Pricing for B2B Stores](https://help.salesforce.com/s/articleView?id=commerce.comm_pricebooks.htm&release=264.0.0&type=5 "You can set up pricing for your B2B store by configuring a standard strategy and pricing procedure, or enable advanced pricing for more complex pricing use cases.")