---
schema_version: "1"
id: 1e1f3d23cd89493b36cecf36e1f953e612ecaab8a8396b1ab7cc3420b67a796d
title: Commerce Personas and Permissions
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/commerce/264-0-0/comm_personas.md
canonical_url: https://help.salesforce.com/s/articleView?id=commerce.comm_personas.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 8b2005414f4c2da12ff69ba1e5dd448665303bc63d2e6929f9158ae0265c1cdd
description: A typical B2B implementation involves several task-based personas, such as commerce administrator, merchandiser, developer, and shopper.
products:
  - Commerce
  - B2B Commerce
release: "264"
---
# Commerce Personas and Permissions

A typical B2B implementation involves several task-based personas, such as commerce administrator, merchandiser, developer, and shopper.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=commerce.comm_editions.htm&amp;language=en_US" target="_blank">View supported editions</a>.</td></tr></tbody></table>

[Which Salesforce Commerce Product Do I Have?](https://help.salesforce.com/s/articleView?id=commerce.comm_what_product.htm&language=en_US)

  
| Persona | Description | Permissions |
| --- | --- | --- |
| System administrator | Performs Salesforce configuration tasks. For example, the system administrator creates and configures user accounts and enables digital experiences. | The system administrator is a high-level Salesforce admin with access to setup functionality, including tasks related to users, profiles, and object management. |
| Commerce administrator | Performs D2C Commerce administration tasks, including site configurations and permissions. For example, the commerce administrator creates stores and assigns members to stores. | We provide a Commerce Admin permission set, which you can pair with the Identity user license. You can also clone and modify the permission set for your own implementation. |
| Merchandiser | Designs and manages the storefront. Executes and maintains the best way to display and sell products. For example, the merchandiser imports products and configures search. | We provide a Merchandiser permission set, which you can pair with the Identity user license. You can also clone and modify the permission set for your own implementation. |
| Order Management administrator | Performs Order Management tasks. For example, servicing returns. | Use a permission set that has the Salesforce Order Management permission license and permission to the Order Management console app. Pair the permission set with the Identity user license. |
| Inventory manager | Configures and manages inventory functions using Omnichannel Inventory. | We provide an Omnichannel Inventory Manager permission set, which you can pair with the Identity user license. You can also clone and modify the permission set for your own implementation. |
| Developer | Customizes the storefront and implements advanced features. Builds and develops the commerce experience and apps. For example, the developer uses APIs to integrate a third-party application or uses code to develop a custom component. | The permissions required depend on the tasks that the developer performs for your implementation. |
| Buyer manager | (B2B stores only) Manages multiple buyers within a buyer account and multiple buyer accounts. | We provide a buyer manager permission set for external user accounts. You can also clone and modify the permission set for your own implementation. |
| Buyer | (B2B stores only) Purchases products or services for organizations to use or resell. An external user who is registered on your storefront and can view and purchase products. | We provide a buyer permission set for external user accounts. Pair the permission set with Customer Community and External Apps licenses to give users the minimum access to use B2B features. You can also clone and modify the permission set for your own implementation. |
| Shopper | (D2C stores only) An external user who is registered on your storefront and can view and purchase products. | We provide a shopper permission set for external user accounts. You can also clone and modify the permission set for your own implementation. |
| Guest customer | An external user who can view and purchase products from your storefront but isn’t registered. | As part of configuring your store, you can set up guest access to enable guests to shop on your storefront. |

#### See Also

- [B2B Licenses and Allocations](https://help.salesforce.com/s/articleView?id=commerce.comm_b2b_licenses.htm&release=264.0.0&type=5 "A B2B license is based on your anticipated gross merchandise volume (GMV) or the number of orders placed to your store (PPO). You can purchase as many licenses as you need, but you can’t mix and match licenses, for example, a standalone and standalone plus license or a PPO and GMV license.")
- [B2B Commerce Permission Sets](https://help.salesforce.com/s/articleView?id=commerce.comm_perm_sets.htm&release=264.0.0&type=5 "Permissions determine the information users can access and the actions they can take when configuring or shopping at a store. Salesforce provides preconfigured permission sets, which define multiple permissions for internal and external users.")