---
schema_version: "1"
id: fd44b0acce53000c530733a17790285303cc49cc93f2331dd0fa7d82421ee20d
title: Influence Product Positioning with Commerce Merchandising Rules
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/commerce/264-0-0/comm_merchandising_rules.md
canonical_url: https://help.salesforce.com/s/articleView?id=commerce.comm_merchandising_rules.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 1ad79ef2a7693ad62dfa22e92517a1f921667c039dba324dd58deb7057a2ce42
description: The ability to get the right products in front of your customers can reduce store abandonment and increase site conversion rates. Use merchandising rules to gain more control over the positioning of products in search results and category pages on your B2B Commerce store. Pin specific products to fixed positions on the category pages to ensure that high-priority products always appear where you want them, regardless of other ranking factors.
products:
  - Commerce
  - B2B Commerce
release: "264"
---
# Influence Product Positioning with Commerce Merchandising Rules

The ability to get the right products in front of your customers can reduce store abandonment and increase site conversion rates. Use merchandising rules to gain more control over the positioning of products in search results and category pages on your B2B Commerce store. Pin specific products to fixed positions on the category pages to ensure that high-priority products always appear where you want them, regardless of other ranking factors.

[Which Salesforce Commerce Product Do I Have?](https://help.salesforce.com/s/articleView?id=commerce.comm_what_product.htm&language=en_US)

- **[Create Boost and Bury Rules](https://help.salesforce.com/s/articleView?id=commerce.comm_create_merchandising_rules.htm&release=264.0.0&type=5)**  
    A strategic management of product listings in B2B makes sure that shoppers see the most relevant products first. Use boost and bury rules to align your search results and category pages with your business goals, like stock management, new product promotions, or selling high-value products. Select specific products manually or define attribute-based conditions to apply rules to matching products dynamically.
- **[Pin Products to Category Pages](https://help.salesforce.com/s/articleView?id=commerce.comm_pin_products.htm&release=264.0.0&type=5)**  
    Pin up to 10 products to fixed positions on B2B category pages to ensure that high-priority products appear first. Pinned products override the sorting order and always appear first in the order you define. By pinning products to category pages, you can prioritize high-margin items, contract SKUs, safety-critical products, or seasonal promotions without developer support. Pinning rules apply per category and can vary by store and locale.
- **[Preview Merchandising Rules](https://help.salesforce.com/s/articleView?id=commerce.comm_preview_merchandising_rules.htm&release=264.0.0&type=5)**  
    After you create merchandising rules for your B2B Commerce store, such as boost or bury rules, you can preview how the rules affect product positioning. Access the Preview screen from the Rules workspace.
- **[Assign Weights to Searchable Product Fields](https://help.salesforce.com/s/articleView?id=commerce.comm_search_weight_fields.htm&release=264.0.0&type=5)**  
    Assign weights to searchable product fields such as Name, SKU, and Brand to prioritize high-value matches in search results. By assigning weights on a scale of 1 to 10, where 1 is the lowest and 10 is the highest, to searchable fields, you can control which fields carry the most influence in search rankings. By assigning weights to standard and custom searchable fields, product attributes, and category fields, you can influence ranking behavior without requiring backend engineering or AI intervention.