---
schema_version: "1"
id: 8d016a66946bf27d8adf083c704e41c7a75a8f06f969b72a3e6421033ca0f14b
title: Marketing Cloud for B2B Commerce
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/commerce/264-0-0/comm_marketing_intro.md
canonical_url: https://help.salesforce.com/s/articleView?id=commerce.comm_marketing_intro.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c19bd8267127843748a64726bfe71f4a51811f511412bd68d04fd968a8c96137
description: Use Marketing Cloud and Data 360 with B2B Commerce to manage customer messaging and marketing consents in the Commerce app. Customize automated notifications, such as order confirmations and abandoned cart emails, from the Messaging workspace. You can also create customer consent messages to capture emails and grow your marketing campaigns.
products:
  - Commerce
  - B2B Commerce
release: "264"
---
# Marketing Cloud for B2B Commerce

Use Marketing Cloud and Data 360 with B2B Commerce to manage customer messaging and marketing consents in the Commerce app. Customize automated notifications, such as order confirmations and abandoned cart emails, from the Messaging workspace. You can also create customer consent messages to capture emails and grow your marketing campaigns.

[Which Salesforce Commerce Product Do I Have?](https://help.salesforce.com/s/articleView?id=commerce.comm_what_product.htm&language=en_US)

- **[Manage Customer Messages for B2B Stores](https://help.salesforce.com/s/articleView?id=commerce.comm_messaging.htm&release=264.0.0&type=5)**  
    Use the Commerce Messaging workspace to manage and tailor customer messages, such as order confirmations and welcome emails.
- **[Manage Marketing Consents for B2B Stores](https://help.salesforce.com/s/articleView?id=commerce.comm_marketing_consents_intro.htm&release=264.0.0&type=5)**  
    Use the Commerce Messaging workspace to create customer consent messages to capture emails and grow your marketing campaigns. Marketing consents for B2B requires the CommerceMessagingAddOn license, which is packaged with Commerce Growth or Advanced editions. You'll need an enhanced CMS workspace and the refreshed Commerce app. It also requires Marketing Cloud and Data 360 and it uses Data 360 credits. Reach out to your account executive to learn more about credit usage. Marketing consents aren’t available for Reorder or Pay Now stores.