Use the Commerce Messaging workspace to create customer consent messages to capture emails and grow your marketing campaigns. Marketing consents for B2B requires the CommerceMessagingAddOn license, which is packaged with Commerce Growth or Advanced editions. You'll need an enhanced CMS workspace and the refreshed Commerce app. It also requires Marketing Cloud and Data 360 and it uses Data 360 credits. Reach out to your account executive to learn more about credit usage. Marketing consents aren’t available for Reorder or Pay Now stores.
Which Salesforce Commerce Product Do I Have?
- Enable Marketing Consents
You can easily enable marketing consents for your B2B store from within the Messaging workspace. A default consent is created for you. You can edit this consent to fit your needs. After consents are enabled, the consents appear on your store in the consent components that you have configured in Experience Builder. - Create and Manage Marketing Consents
It’s important to build direct connections with B2B customers so you can build brand loyalty. With proper consent management, you can get customers’ email addresses and permission to send them marketing messages. - Localize Marketing Consents in B2B Commerce
Provide consent requests to buyers in their preferred language. - Marketing Consent Store Components
Use Experience Builder to place consent components on your B2B storefront to show consents to customers. These components give customers the option to enter an email address and then consent to receiving marketing campaigns or promotional messages.