---
schema_version: "1"
id: 3c41872684aeb5bda963b56030c1bd0022d5ce8a9f2902ed0092f576f9bb1ba6
title: Commerce Key Concepts
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/commerce/264-0-0/comm_key_concepts.md
canonical_url: https://help.salesforce.com/s/articleView?id=commerce.comm_key_concepts.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 63c2387b7ee692b8415df441283b3dbb007152262f306119541d259c494cd7de
description: Get familiar with the main elements in B2B Commerce.
products:
  - Commerce
  - B2B Commerce
release: "264"
---
# Commerce Key Concepts

Get familiar with the main elements in B2B Commerce.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=commerce.comm_editions.htm&amp;language=en_US" target="_blank">View supported editions</a>.</td></tr></tbody></table>

[Which Salesforce Commerce Product Do I Have?](https://help.salesforce.com/s/articleView?id=commerce.comm_what_product.htm&language=en_US)

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            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">
              <strong>Term</strong>
            </td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">
              <strong>Description</strong>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Commerce Store template</td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">The template includes pages, theme layouts, and components to help you create a
              shopper experience for your B2B customers. Showcase your products using the
              styles and layouts, and give shoppers an easy path to browse, add products to a
              cart, check out, arrange delivery, and track orders.</td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Buyer group</td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">
              <p>A buyer group is a collection of buyer accounts that have common access to
                specific entitlements.</p>
              <p style="margin-bottom:0;">(D2C Commerce only) During your initial data import, a
                default buyer group is assigned to your D2C store.</p>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Buyer Account</td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">
              <p style="margin-bottom:0;">(B2B Commerce only) A buyer account gives a user purchasing access to a store.
                The account is associated with B2B entities, like price books and entitlements,
                that define the behavior of the account. A buyer account is a customer account
                that’s enabled as a buyer and added to a buyer group.</p>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Catalog</td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">
              <p>A catalog contains the hierarchical structure for the categories that classify
                your products in the store. To view products, you associate a catalog with the
                store. A store can have only one catalog.</p>
              <p style="margin-bottom:0;">(D2C Commerce) During your initial data
                import, a default catalog is assigned to your D2C store.</p>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Category</td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Use categories to organize products and make them easier to find. A category
              can contain up to five levels of subcategories and can belong to only one
              catalog.</td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Entitlement policy</td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">
              <p>An entitlement policy defines the products and product-related information that
                shoppers can see based on their buyer group membership.</p>
              <p style="margin-bottom:0;">(D2C Commerce) During the
                initial import, a default entitlement policy is assigned to the D2C
                store.</p>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Inventory</td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">
              <p style="margin-bottom:0;">(D2C Commerce only) Physical products available for ordering. D2C Commerce can
                integrate with Salesforce Omnichannel Inventory to track available inventory at
                one fulfillment location.</p>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Order</td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">
              <p style="margin-bottom:0;">(D2C Commerce only) An order is a list of purchased products. You can manage and
                service orders using a subset of the features of Salesforce Order Management.</p>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Price adjustment schedule</td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Use a price adjustment schedule to create a tiered pricing structure for your
              shoppers. Tiered pricing assigns discounts based on volume. The more a shopper buys
              of one product type, the lower the price.</td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Price book</td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">
              <p>A price book tracks the product prices that your store offers to shoppers.
                Create a custom collection of products with associated original prices, and assign
                it to specific stores or buyer groups.</p>
              <p style="margin-bottom:0;">(D2C Commerce only) During your initial
                data import, default Standard Price, Original Price, and Sale Price books are
                assigned to your D2C store.</p>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Price book entry</td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">A price book entry is a product with a price that is listed in a price book.
              Each price book entry specifies a currency for the price.</td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Product</td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">A product is an item or service that you sell. You can display a given product
              in more than one store catalog.</td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Product media</td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">You can enrich your product offerings with images, URLs, and PDFs. A given
              product can include up to nine images.</td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Product variation</td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">A simple product is a product with one version—no different sizes, colors, or
              materials. A product variation contains a parent product and child variations of
              that parent. For example, <em>tee shirt</em> is a parent product, and <em>tee shirt
                blue XL</em>, <em>tee shirt red S</em>, and <em>tee shirt Green XXL</em> are child
              variations of that parent. Each child variation product has its own SKU.</td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Search</td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">From the moment that you create a record in Salesforce, the search engine works
              to make your information easy to find. In a B2B Commerce environment, you can
              search for products against a product’s discoverable fields.</td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Search filter (facet)</td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">
              <p>A filter makes it easier for shoppers to discover the product that they’re
                looking for. You add filters by selecting fields from a product record. For example,
                you can select the product field representing an item’s color. Then shoppers can
                filter their search results by the color values that you provide.</p>
              <p style="margin-bottom:0;">The only product
                field that you don’t select as a filter is Product Category. The Product Category
                field is a filter by default and can’t be removed.</p>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Search indexing</td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Search indexing is a process that the store admin runs after updating the store
              so that the index reflects the changes. Some changes that you make to your store
              don’t appear until they’re indexed.</td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Shopper account</td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">
              <p>(D2C Commerce only) An account that gives a shopper purchasing access to the
                store. The account is associated with D2C Commerce entities, like price books and
                entitlements, that define the behavior of the account.</p>
              <p style="margin-bottom:0;">A shopper account is typically created when the shopper self-registers in the
                storefront. All shoppers must be represented by person accounts.</p>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Store</td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">A store is a container for all your commerce data, including catalogs,
              categories, price books, and products. All B2B stores use an Experience
              Cloud site for the front-end shopping experience to showcase your products, arrange
              information for shoppers, and process orders. You can create multiple stores to
              serve different business areas or regions.</td>

          </tr>
        </tbody>
      </table>

#### See Also

- [Commerce Resources](https://help.salesforce.com/s/articleView?id=commerce.comm_resources.htm&release=264.0.0&type=5 "In addition to Salesforce Help, Commerce has documentation resources to help you successfully learn about, set up, administer, and extend the B2B apps.")
- [Commerce Personas and Permissions](https://help.salesforce.com/s/articleView?id=commerce.comm_personas.htm&release=264.0.0&type=5 "A typical B2B implementation involves several task-based personas, such as commerce administrator, merchandiser, developer, and shopper.")