---
schema_version: "1"
id: b6c88c4401ce950bd4795904d1be6c1a0b1ba1946dbc0278b2983a22e5ce92c9
title: Personalization Powered by Data 360
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/commerce/264-0-0/comm_intelligence_personalization.md
canonical_url: https://help.salesforce.com/s/articleView?id=commerce.comm_intelligence_personalization.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: b05e0fe5a2f76e3e1c27288b143a517858d0ed351e34b84814e56eb7a7b31179
description: Personalize the shopper experience and enhance customer engagement by using Data 360 segments.
products:
  - Commerce
  - B2B Commerce
release: "264"
---
# Personalization Powered by Data 360

Personalize the shopper experience and enhance customer engagement by using Data 360 segments.

[Which Salesforce Commerce Product Do I Have?](https://help.salesforce.com/s/articleView?id=commerce.comm_what_product.htm&language=en_US)

- **[Create a Buyer Group Based on a Data Segment](https://help.salesforce.com/s/articleView?id=commerce.comm_create_data_segment_based_buyer_group.htm&release=264.0.0&type=5)**  
    Personalize your customers’ shopping experience by combining the power of Data 360 segments and Commerce buyer groups. Build a targeted customer group using Data 360 segments and associate it with a Commerce buyer group. You can then deliver personalized promotions and content that directly caters to customer needs and interests.