---
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id: 322056110340cc102afbc7f5c4d9a5cbbf7c8c9f87cb2c5afe05ce124c8c0437
title: What Is Commerce Einstein?
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/commerce/264-0-0/comm_einstein_what_is.md
canonical_url: https://help.salesforce.com/s/articleView?id=commerce.comm_einstein_what_is.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f8b7f9db914e27f8b1343f9551824b7f7c97d8a3acdc2c2541eb0276ea99e484
description: Commerce Einstein provides AI-powered merchandising tools to enhance the shopper experience.
products:
  - Commerce
  - B2B Commerce
release: "264"
---
# What Is Commerce Einstein?

Commerce Einstein provides AI-powered merchandising tools to enhance the shopper experience.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=commerce.comm_editions.htm&amp;language=en_US" target="_blank">View supported editions</a>.</td></tr></tbody></table>

[Which Salesforce Commerce Product Do I Have?](https://help.salesforce.com/s/articleView?id=commerce.comm_what_product.htm&language=en_US)

After you enable Commerce Einstein, you can turn on storefront activity tracking and semantic search, and configure Einstein recommendations for your store.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:37.03703703703704%">
        <col style="width:62.962962962962955%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d74061e62">Features</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d74061e65">Description</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Features" class="slds-cell-wrap" style="vertical-align:top;" headers="d74061e62 ">Storefront activity tracking</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d74061e65 ">
            <p>Enables Commerce Einstein to gather client- and server-side customer activity on
              your storefront. Commerce Einstein uses these metrics as real-time input for
              personalizing the shopper experience.</p>
            <p style="margin-bottom:0;">You can opt out of storefront activity
              tracking for each store.</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Features" class="slds-cell-wrap" style="vertical-align:top;" headers="d74061e62 ">Semantic search</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d74061e65 ">
            <p>Enables Commerce Einstein to improve search results by matching and returning
              items that are semantically related to a query.</p>
            <p style="margin-bottom:0;">You can opt out of semantic search
              for each store.</p>
          </td>

        </tr>
        <tr class="">
          <td data-label="Features" class="slds-cell-wrap" style="vertical-align:top;" headers="d74061e62 ">Einstein recommendations</td>

          <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d74061e65 ">Personalizes the D2C shopping experience by automating product discovery on your
            storefront.</td>

        </tr>
      </tbody>
    </table>

#### See Also

- [Enable Commerce Einstein](https://help.salesforce.com/s/articleView?id=commerce.comm_einstein_deploy.htm&release=264.0.0&type=5 "Commerce Einstein features personalize shopper experiences, increase merchandiser productivity, and improve conversion. Enable Commerce Einstein so that merchandisers can turn on storefront activity tracking, turn on semantic search, and configure Einstein recommendations. Commerce Einstein deployment can take up to 24 hours to complete.")
- [Storefront Activity Tracking](https://help.salesforce.com/s/articleView?id=commerce.comm_einstein_activity_tracking_top.htm&release=264.0.0&type=5 "Storefront activity tracking captures browser-based, real-time customer activities on your storefront, unless settings are explicitly changed by the customer.")
- [Semantic Search](https://help.salesforce.com/s/articleView?id=commerce.comm_einstein_semantic_search_top.htm&release=264.0.0&type=5 "Semantic search improves search results by matching and returning items that are semantically related to a query.")
- [Einstein Recommendations Component (LWR) for D2C Stores](https://help.salesforce.com/s/articleView?id=commerce.comm_einstein_component.htm&release=264.0.0&type=5 "The Einstein Recommendations component personalizes the shopping experience and reduces the manual effort required to drive product discovery on your storefront.")