---
schema_version: "1"
id: 95512530e1d2fbe8a76a16157cad03af0980ffd6716f67cc1254139920010924
title: Tracked Data
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/commerce/264-0-0/comm_einstein_data.md
canonical_url: https://help.salesforce.com/s/articleView?id=commerce.comm_einstein_data.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c5f413d471f93a2e17b6258262527814f642a583207363cb903626217ed89a8f
description: Commerce Einstein uses cookies and session storage objects to store and track browser activities. It uses this information to tailor customer experiences. Some cookies are essential, and some are functional. Essential cookies are necessary for a site to work correctly and can’t be disabled. Commerce Einstein uses functional cookies and tracked API activities to personalize shopper data.
products:
  - Commerce
  - B2B Commerce
release: "264"
---
# Tracked Data

Commerce Einstein uses cookies and session storage objects to store and track browser activities. It uses this information to tailor customer experiences. Some cookies are essential, and some are functional. Essential cookies are necessary for a site to work correctly and can’t be disabled. Commerce Einstein uses functional cookies and tracked API activities to personalize shopper data.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=commerce.comm_editions.htm&amp;language=en_US" target="_blank">View supported editions</a>.</td></tr></tbody></table>

[Which Salesforce Commerce Product Do I Have?](https://help.salesforce.com/s/articleView?id=commerce.comm_what_product.htm&language=en_US)

Commerce Einstein supports third-party cookie consent banner integration (for example, CookiePro by OneTrust). Depending on how consent is configured with these third-party integrations, customers must opt in to use functional cookies to personalize the shopping experience with Commerce Einstein. If shoppers don’t have a way to opt in to use functional cookies, the site doesn’t personalize the consumer experience using Commerce Einstein.

Depending on the use cases applied, Commerce Einstein can continue generating recommendations for a shopper using data from other customers that have browsed or made purchases on the site.

When a customer accepts cookies, the cookies remain in the browser until they expire or until the customer deletes them.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-commerce-comm-264-0-0-production-enus/d863e308-482a-4dfa-8d20-2a94737d394a/images/icon_note.png)

Note All described cookies and API requests have a lifespan of 1 year unless the customer deletes them.

Commerce Einstein uses the `cqcid` cookie when tracking storefront activity.

    
| Data Object | Supported Products | Party | Cookie Type | Description |
| --- | --- | --- | --- | --- |
| cqcid | D2C Commerce | First | Functional | Unique value for an unregistered buyer or shopper |

Commerce Einstein uses these API requests when tracking storefront activity.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:19.64636542239686%">
        <col style="width:19.64636542239686%">
        <col style="width:19.64636542239686%">
        <col style="width:41.06090373280943%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d59548e144">Data Object</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d59548e147">Supported Product</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d59548e150">Client Side or Server Side</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d59548e153">How Commerce Einstein Tracks</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Data Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e144 ">viewProduct</td>

          <td data-label="Supported Product" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e147 ">D2C Commerce</td>

          <td data-label="Client Side or Server Side" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e150 ">Client</td>

          <td data-label="How Commerce Einstein Tracks" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e153 ">When a customer views a product page</td>

        </tr>
        <tr class="">
          <td data-label="Data Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e144 ">viewReco</td>

          <td data-label="Supported Product" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e147 ">D2C Commerce</td>

          <td data-label="Client Side or Server Side" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e150 ">Client</td>

          <td data-label="How Commerce Einstein Tracks" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e153 ">
            <p>When a recommendation appears on a page</p>
            <div class="slds-box slds-box_x-small slds-theme_shade slds-m-top_medium slds-m-bottom_medium">
              <div class="slds-media slds-media_responsive">
                <div class="slds-media__figure"><span class="slds-icon_container slds-icon_container_circle slds-icon-note-note"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-commerce-comm-264-0-0-production-enus/d863e308-482a-4dfa-8d20-2a94737d394a/images/icon_note.png" alt="Note"></span></div>
                <div class="slds-media__body" style="padding-top:.5rem;padding-bottom:.5rem;"><span class="slds-text-title_caps">Note</span> Commerce Einstein doesn’t track
                  whether a customer scrolls to view a recommendation.</div>
              </div>
            </div>
          </td>

        </tr>
        <tr class="">
          <td data-label="Data Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e144 ">clickReco</td>

          <td data-label="Supported Product" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e147 ">D2C Commerce</td>

          <td data-label="Client Side or Server Side" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e150 ">Client</td>

          <td data-label="How Commerce Einstein Tracks" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e153 ">When a customer clicks an Einstein recommendation</td>

        </tr>
        <tr class="">
          <td data-label="Data Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e144 ">viewSearch</td>

          <td data-label="Supported Product" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e147 ">B2B</td>

          <td data-label="Client Side or Server Side" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e150 ">Client </td>

          <td data-label="How Commerce Einstein Tracks" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e153 ">When a customer views a product listing page</td>

        </tr>
        <tr class="">
          <td data-label="Data Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e144 ">clickSearch</td>

          <td data-label="Supported Product" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e147 ">B2B</td>

          <td data-label="Client Side or Server Side" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e150 ">Client</td>

          <td data-label="How Commerce Einstein Tracks" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e153 ">When a customer clicks a product on the product listing page</td>

        </tr>
        <tr class="">
          <td data-label="Data Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e144 ">addToCart</td>

          <td data-label="Supported Product" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e147 ">D2C Commerce</td>

          <td data-label="Client Side or Server Side" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e150 ">Client</td>

          <td data-label="How Commerce Einstein Tracks" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e153 ">When a customer adds a product to their cart</td>

        </tr>
        <tr class="">
          <td data-label="Data Object" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e144 ">finishCheckout</td>

          <td data-label="Supported Product" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e147 ">D2C Commerce</td>

          <td data-label="Client Side or Server Side" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e150 ">Server</td>

          <td data-label="How Commerce Einstein Tracks" class="slds-cell-wrap" style="vertical-align:top;" headers="d59548e153 ">A customer’s purchase at time of order confirmation</td>

        </tr>
      </tbody>
    </table>

#### See Also

- [Experience Cloud Cookies](https://help.salesforce.com/articleView?id=experience.networks_cookies.htm&type=5&language=en_US)
- [What Is Commerce Einstein?](https://help.salesforce.com/s/articleView?id=commerce.comm_einstein_what_is.htm&release=264.0.0&type=5 "Commerce Einstein provides AI-powered merchandising tools to enhance the shopper experience.")
- [Enable Commerce Einstein](https://help.salesforce.com/s/articleView?id=commerce.comm_einstein_deploy.htm&release=264.0.0&type=5 "Commerce Einstein features personalize shopper experiences, increase merchandiser productivity, and improve conversion. Enable Commerce Einstein so that merchandisers can turn on storefront activity tracking, turn on semantic search, and configure Einstein recommendations. Commerce Einstein deployment can take up to 24 hours to complete.")
- [Enable Storefront Activity Tracking](https://help.salesforce.com/s/articleView?id=commerce.comm_einstein_activity_tracking_enable.htm&release=264.0.0&type=5 "Storefront activity tracking captures browser-based, real-time buyer or shopper activities in your store, unless settings are explicitly changed by the buyer or shopper. Storefront activity tracking requires a Content Security Policy (CSP) trusted site for the Commerce Einstein domain.")
- [Enable Semantic Search for Commerce](https://help.salesforce.com/s/articleView?id=commerce.comm_einstein_enable_semantic_search.htm&release=264.0.0&type=5 "Semantic search improves your search results by matching and returning items that are semantically related to a query. Semantic search requires a Content Security Policy (CSP) trusted site for the Commerce Einstein domain.")
- [Einstein Recommendations Component (LWR) for D2C Stores](https://help.salesforce.com/s/articleView?id=commerce.comm_einstein_component.htm&release=264.0.0&type=5 "The Einstein Recommendations component personalizes the shopping experience and reduces the manual effort required to drive product discovery on your storefront.")