---
schema_version: "1"
id: 2ce384b6b6489536fbafdcf9489650c6a7c12f6be3d6a2f95017a622db8436cc
title: Buyer Groups, Entitlements, and Pricing Strategies for B2B Stores
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/commerce/264-0-0/comm_buyergroup_entitlements_pricebooks.md
canonical_url: https://help.salesforce.com/s/articleView?id=commerce.comm_buyergroup_entitlements_pricebooks.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d13d6b7db4c287f91b6a1019e4c02ccf8e9793094b2a74b3e6d643034e8affe3
description: Set up buyer groups, entitlements, and price books to customize product visibility and pricing for each buyer in your store. Here are three examples of strategies you can consider for your store.
products:
  - Commerce
  - B2B Commerce
release: "264"
---
# Buyer Groups, Entitlements, and Pricing Strategies for B2B Stores

Set up buyer groups, entitlements, and price books to customize product visibility and pricing for each buyer in your store. Here are three examples of strategies you can consider for your store.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=commerce.comm_editions.htm&amp;language=en_US" target="_blank">View supported editions</a>.</td></tr></tbody></table>

[Which Salesforce Commerce Product Do I Have?](https://help.salesforce.com/s/articleView?id=commerce.comm_what_product.htm&language=en_US)

## Create Buyer Tiers

Use the buyer tiers strategy to spur buyer incentive. Buyers in higher tiers progressively get access to more products or deeper discounts. For each tier, set up one entitlement policy, one price book, and one buyer group.

![Different buyer tiers](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-commerce-comm-264-0-0-production-enus/d863e308-482a-4dfa-8d20-2a94737d394a/comm/images/strategies_buyer_groups1.png)

## Offer Buyer-Specific Pricing

When your goal is to maximize profits, create one buyer group and entitlement policy for all buyers. Then, for each buyer, assign one price book and one buyer group. This strategy lets you set up buyer-specific pricing. This setup also works for use cases with different pricing tiers or groups.

![One group and policy for all then each](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-commerce-comm-264-0-0-production-enus/d863e308-482a-4dfa-8d20-2a94737d394a/comm/images/strategies_buyer_groups2.png)

## Steer Customers to Specific Products

You can steer customers to specific products by controlling their access. Each buyer can see different groups of products based on their negotiated contract.

For each group of products, create one buyer group and one entitlement policy. Then associate each buyer to the buyer group for each group of products that you want the buyer to have access to. A single account can have membership in up to 20 buyer groups.

![One group per each product group](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-commerce-comm-264-0-0-production-enus/d863e308-482a-4dfa-8d20-2a94737d394a/comm/images/strategies_buyer_groups3.png)

#### See Also

- [Associate a Buyer Group with a B2B Store](https://help.salesforce.com/s/articleView?id=commerce.comm_buyer_groups.htm&release=264.0.0&type=5 "Product prices and the products that buyers can access depend on the price books and the entitlement policies assigned to the buyer group. When you create a store, a default buyer group is assigned to the store.")
- [Entitlement Policies for B2B Stores](https://help.salesforce.com/s/articleView?id=commerce.comm_entitlement_policies_intro.htm&release=264.0.0&type=5 "Entitlement policies make it easy to manage buyer groups and products. You can use entitlement policies to decide which products a buyer group can see, and whether the buyers can see the product prices. When you create a store, the system automatically creates a default buyer group and a default entitlement policy. You can create additional buyer groups and entitlement policies as needed.")
- [Pricing for B2B Stores](https://help.salesforce.com/s/articleView?id=commerce.comm_pricebooks.htm&release=264.0.0&type=5 "You can set up pricing for your B2B store by configuring a standard strategy and pricing procedure, or enable advanced pricing for more complex pricing use cases.")