Create buyer accounts directly from the Customer Workspace or use a business account or a person account to create buyers. Add the buyer account to a buyer group. Associate the buyer group with a store. The products and prices buyers can access in the store are determined by the entitlement policies assigned to the buyer group.
Which Salesforce Commerce Product Do I Have?
- Add a Buyer for a B2B Store
You can add buyers in different ways. You can add a buyer from your Customer workspace or enable a business or person account. - Add Accounts to a Buyer Group for a B2B Store
To give multiple accounts access to the same store, price books, and entitlements, create a buyer group and add the accounts. - Associate a Buyer Group with a B2B Store
Product prices and the products that buyers can access depend on the price books and the entitlement policies assigned to the buyer group. When you create a store, a default buyer group is assigned to the store. - Add Billing and Shipping Addresses for Buyer Accounts for a B2B Store
Set the default billing and shipping addresses for buyer accounts. - Grant Buyers Access to External Accounts for a B2B Store
An external account is an account for which the buyer isn’t a contact. You can grant a B2B buyer access to an external account by assigning them the Buyer Manager role. When shopping in a B2B store, the designated buyer can switch to an external account that they have access to. The buyer can purchase on behalf of that account or add and activate users, reset passwords, and view their shopping carts, depending on how you configure their privileges. - Mass Enable Accounts as Buyer Accounts for a B2B Store
Use any tool or mechanism that can create data inside of Salesforce—for example, Data Loader, Flow Builder, or the sObject API—to enable accounts as buyer accounts.