---
schema_version: "1"
id: 2bc5b67721d49ed72dd0c69bd9197993577d76ce8c37e16ce116e5b545e58584
title: Enable Agentforce Merchandising for B2B Stores
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/commerce/264-0-0/comm_agent_merchant_enable.md
canonical_url: https://help.salesforce.com/s/articleView?id=commerce.comm_agent_merchant_enable.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c5dddb68960f8686956b2334c965ee8d77b6590b4e2f2497215ea02d2a41e550
description: Use the power of a Merchandising Agent to help you be more productive, eliminate the need to navigate to screens, fill in values, and take action. Activate Einstein generative AI features and other required features and tasks to power up your productivity.
products:
  - Commerce
  - B2B Commerce
release: "264"
---
# Enable Agentforce Merchandising for B2B Stores

Use the power of a Merchandising Agent to help you be more productive, eliminate the need to navigate to screens, fill in values, and take action. Activate Einstein generative AI features and other required features and tasks to power up your productivity.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=commerce.comm_editions.htm&amp;language=en_US" target="_blank">View supported editions</a>.</td></tr></tbody></table>

[Which Salesforce Commerce Product Do I Have?](https://help.salesforce.com/s/articleView?id=commerce.comm_what_product.htm&language=en_US)

Before you turn on Agentforce Merchandising for B2B Stores, contact your Salesforce representative to enable Commerce Growth or Advanced.

1. See [Enable Einstein generative AI](https://help.salesforce.com/s/articleView?id=ai.generative_ai_enable.htm&language=en_US) to complete these tasks.
    1. Set up Data 360.
    2. Turn on Einstein Generative AI.
    3. Set up the Einstein Trust Layer.
    4. Turn On Einstein Data Collection and Storage.
2. If you don't already have a Commerce store set up, see [Set Up a Commerce Store](https://help.salesforce.com/s/articleView?id=commerce.comm_quick_start.htm&release=264.0.0&type=5 "Use the automated and guided assistant to configure your Salesforce org for Commerce and create an online store. Preview and polish the store before going live.").
3. Enable Einstein Agents. From Setup, in the Quick Find box, enter Agentforce Agents, and then select **Agentforce Agents**.
    
    If you don’t see Agents in Setup, verify that Einstein Generative AI is enabled. If that’s not the issue, make sure you have the correct license and user permissions for your agent type.
4. Turn on **Agentforce** to get access to Agentforce.
    
    After you enable Agentforce, refresh the page to see the +New button to create agents.
5. Refresh your browser.
    
    ![Agentforce Agents enable toggle with Agentforce enabled](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-commerce-comm-264-0-0-production-enus/d863e308-482a-4dfa-8d20-2a94737d394a/comm/images/comm_agent_enable.jpg)
6. Grant users access to specific Agentforce Employee agents with permission sets or profiles. See [Manage Employee Agent Access](https://help.salesforce.com/s/articleView?id=ai.agent_manage_aea_access.htm&language=en_US).

Select agent topics and actions to help you complete tasks, create promotions, and grow revenue through data-driven store insights. See [Add Merchant Agent Topics](https://help.salesforce.com/s/articleView?id=commerce.comm_agent_merchant_add_topics.htm&release=264.0.0&type=5 "Add topics to define what you want Merchandising Agent‌ to do. The promotions topic helps you craft promotions that meet your business needs. The business insights topic retrieves helpful insights into your store.").

#### See Also

- [Select Which Objects to Always Search in Global Search](https://help.salesforce.com/s/articleView?id=ai.search_ai_assign_result_objs.htm&type=5&language=en_US)