---
schema_version: "1"
id: ae3ad02b5c5a2795819648d9fa2b7707c4f78097e92618d3d11949375cf2fb11
title: Agentforce for B2B Commerce
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/commerce/264-0-0/comm_agent.md
canonical_url: https://help.salesforce.com/s/articleView?id=commerce.comm_agent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ba0f88a7d8c7c99b72f8f98e57adeebb0b683052bbf8fe4757d9ace4af5ba984
description: Use the power of generative AI to drive a better shopping experience and a more personalized communication with customers and to help merchants achieve greater shopper conversion in your B2B stores. Agentforce for Guided Shopping - B2B helps your customers discover new products, view past orders, reorder, and check on order status in your B2B stores. Agentforce Merchandising for B2B Stores streamlines merchandising tasks and improves business outcomes through insights.
products:
  - Commerce
  - B2B Commerce
release: "264"
---
# Agentforce for B2B Commerce

Use the power of generative AI to drive a better shopping experience and a more personalized communication with customers and to help merchants achieve greater shopper conversion in your B2B stores. Agentforce for Guided Shopping - B2B helps your customers discover new products, view past orders, reorder, and check on order status in your B2B stores. Agentforce Merchandising for B2B Stores streamlines merchandising tasks and improves business outcomes through insights.

[Which Salesforce Commerce Product Do I Have?](https://help.salesforce.com/s/articleView?id=commerce.comm_what_product.htm&language=en_US)

- **[Agentforce for Guided Shopping for B2B Commerce](https://help.salesforce.com/s/articleView?id=commerce.comm_agent_guided_shopping.htm&release=264.0.0&type=5)**  
    Guided Shopping Agent blends the best of in-store and online shopping in your B2B stores. Powered by generative AI and advanced language models, the agent helps customers discover new products, view past orders, reorder, and check on order status.
- **[Agentforce Merchandising for B2B Stores](https://help.salesforce.com/s/articleView?id=commerce.comm_agent_merchant.htm&release=264.0.0&type=5)**  
    Use the merchant agent to reduce store creation time and grow revenue through data-driven shopper insights. Communicate with Einstein ‌using natural language with fewer clicks and more precision.

#### See Also

- [Agentforce: Design and Implement Agents](https://help.salesforce.com/s/articleView?id=ai.copilot_intro.htm&type=5&language=en_US)
- [What are Agents?](https://help.salesforce.com/s/articleView?id=ai.copilot_overview.htm&type=5&language=en_US)