You can use the new Search Conversion dashboard to review how customer searches with results and searches without results impact orders and the order conversion rate on your site.
When: The Search Conversion dashboard is scheduled for release to the B2C Commerce Reports and Dashboards on July 13, 2020.
How: The Search Conversion data is recorded on all search terms leading up to the conversion. When an order is placed, the search conversion is reset. New search terms, searched after a placed order, count as a new search session.
You can use the search conversion analytics to evaluate the performance of your search strategy in driving revenue. The dashboard analytics include:
- Visits with Searches: Shows data for searches with and without results.
- Orders with Searches: Shows data for orders placed for visits with searches with and without results.
- Order Conversion with Searches: Shows the order conversion rate for searches with and without results.
- Average Visit Duration: Shows the average visit duration for visits with and without search results.
- Conversion of Search Phrases: Lists search terms used on your site and revenue data associated with each term. You can set the Conversion of Search Phrases table to list search terms with results and search terms without results.