---
schema_version: "1"
id: 9e5286365cc099145456c99c9adffba8525378910e26af12288cee5838d4eb34
title: Einstein and Data Usage in B2B Commerce
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/commerce/264-0-0/admin_einstein_features_data_usage_commerce.md
canonical_url: https://help.salesforce.com/s/articleView?id=commerce.admin_einstein_features_data_usage_commerce.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ca5cb4a85d609e1fac9b4c9f46650e4e7d08e3f905d04f9292d73758c4daa0d4
description: As an Einstein customer, it’s important for you to know what data is being used by B2B Commerce products. This table lists the data that is used by each B2B Commerce feature.
products:
  - Commerce
  - B2B Commerce
release: "264"
---
# Einstein and Data Usage in B2B Commerce

As an Einstein customer, it’s important for you to know what data is being used by B2B Commerce products. This table lists the data that is used by each B2B Commerce feature.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=commerce.comm_editions.htm&amp;language=en_US" target="_blank">View supported editions</a>.</td></tr></tbody></table>

[Which Salesforce Commerce Product Do I Have?](https://help.salesforce.com/s/articleView?id=commerce.comm_what_product.htm&language=en_US)

The table lists the customer data that’s submitted by the Customer to Salesforce Services as defined in the [Main Services Agreement (MSA)](https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/Salesforce_MSA.pdf). The table also indicates which features use global models trained on Customer Data and the usage data that is used, which is data relating to users interactions with Salesforce. Data submitted to an Einstein feature may be used to train AI models, to improve your services and features, or to develop new features that you will have access to without additional cost. These models look for aggregated trends across multiple Salesforce Customers. If an Einstein feature uses a global model, the Customer can opt out of the global model and have control over whether their data contributes to global models.

The Customer has control over whether their data contributes to global models. Contact our [Commerce Support](https://help.salesforce.com/s/articleView?id=000383522&language=en_US&type=1&mode=1) team to manage how your data is used.

Global model types for Commerce

- Catalog Global Model
    - Machine learning model that works across catalogs of different customers. It pools together catalogs to better classify products or attributes of the products. This model uses the fields in the product catalogs (including name, description, primary category, category list, price, and custom attributes) and assets that are linked to in the product catalog, such as images.
    - This model is trained across customers that have not opted out of global modeling of catalogs. The Catalog Global Model will be used for customers that have opted out, but their data will not be used to train the model.
- Merchant Global Model
    - Machine learning model that shares merchant activity and settings between customers, for example, search dictionaries. Einstein suggests synonyms for generic product names based on cross-merchant search activity. So, for instance, when a user searches for "couch" they also see "sofa".

The Customer has control over whether their data contributes to global models. Contact our [Commerce Support](https://help.salesforce.com/s/articleView?id=000383522&language=en_US&type=1&mode=1) team to manage how your data is used.

   
| B2B Commerce Feature | Customer Data and Salesforce Objects Used | Uses Catalog Global Model | Uses Merchant Global Model |
| --- | --- | --- | --- |
| Einstein Product Recommendations | Shopper activity tracking and catalog data | Yes\* | No |
| Einstein Semantic Search | Shopper activity tracking and catalog data | Yes | No |
| Catalog Recommendations | Catalog data | No | No |

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-commerce-comm-264-0-0-production-enus/d863e308-482a-4dfa-8d20-2a94737d394a/images/icon_note.png)

Note \* Not all recommendation strategies use the Catalog Global Model. This applies to the Einstein Product Recommendations for B2B Commerce.