---
schema_version: "1"
id: e416dbae949cec9ec3914831e5023b92a1207512500192d6de03bdd544c23d54
title: Search Analytics for B2C Commerce
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_using_search_analytics.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_using_search_analytics.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d116032fe42147279b6e59df655277be9f942045f914b8f8c7a8278893728d83
description: Use B2C Commerce Analytics for monitoring and analyzing search results as an important part of merchandising. Identify when customers are getting no results for searches to uncover emerging market trends. Identify successful searches and determine how many are converting to orders, to see whether you’re stocking what customers want. You can also see whether key words associated with promotions or marketing are used, to determine the success of particular campaigns.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Search Analytics for B2C Commerce

Use B2C Commerce Analytics for monitoring and analyzing search results as an important part of merchandising. Identify when customers are getting no results for searches to uncover emerging market trends. Identify successful searches and determine how many are converting to orders, to see whether you’re stocking what customers want. You can also see whether key words associated with promotions or marketing are used, to determine the success of particular campaigns.

To create more Analytics, do so with various third-party vendors.

To analyze your index, use the **Search Indexes** | **Index Name** | **Statistics** page to see what fields are being constructed and the number of results in the index.

If you’re using the Statistics page to debug your index, to add additional information, click App Launcher ![App Launcher](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/appLauncher.png), and then navigate to **Search Indexes** | **Index Name** | **General** and in the Indexing Mode box, select the **Verbose** | **Development** option.

To analyze the fields being indexed for a product or content item, use the **Search Indexes** | **Index Name** | **Documents**. Because we don't index base products, the index document view can't show a document for them. Only search by the variation product ID in the document view.

Reports on search index usage are available in the Reports & Dashboards. Click App Launcher ![App Launcher](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/appLauncher.png), and then select **Merchant Tools** | **site** | **Analytics** | **Reports & Dashboards**. Select the **On-Site Search** tab.

The On-Site Search dashboard reports on how shoppers use search on your storefront: search volume, successful and unsuccessful searches, searches per visit, revenue per search, and top search phrases. For information about how to read and filter these reports, see [On-Site Search Top Search Dashboard](https://help.salesforce.com/s/articleView?id=cc.b2c_on_site_search_dashboard.htm&release=264.0.0&type=5 "The B2C Commerce Reports & Dashboards On-Site Search–Top Search dashboard reflects how customers use search on your storefront. The metrics provide an accurate view of the frequency of search and the use of search terms.").