---
schema_version: "1"
id: 7a511c0ca879cf46ad434d60782d1aab1206e0b1f5d227c30e13b1237500faf6
title: Customer Groups as Promotion Qualifiers for B2C Commerce
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_using_customer_groups_as_qualifiers.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_using_customer_groups_as_qualifiers.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 8726b5543e02904092ce36874f302b74b6323f2b3950582f06118c4f02d41c6b
description: B2C Commerce includes a set of standard customer groups (everyone, registered customers, and unregistered customers).
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Customer Groups as Promotion Qualifiers for B2C Commerce

B2C Commerce includes a set of standard customer groups (everyone, registered customers, and unregistered customers).

Create other customer groups in addition to the standard ones. For example, if you create and activate a promotion that is targeted to registered customers, only a registered customer sees the promotion on the storefront. The registered customers group members are registered but not necessarily logged in. This means that if a registered user's session expires, that user can still qualify for customer groups assigned to registered users. To prevent this, create a dynamic customer group with the condition "Authenticated = true".

Customer groups are assigned to a campaign. Promotions inherit customer group assignments from their parent campaign. When defining a promotion, remove all customer group assignments but not individual customer group assignments from the Promotion configuration page. You can't add unassigned customer groups.

If an active promotion inherits a customer group qualifier of registered customers from its active parent campaign, the promotion is automatically added to the shopping cart of registered customers.

To assign a customer group to a campaign or promotion, see [Creating a Campaign](https://help.salesforce.com/s/articleView?id=cc.b2c_creating_a_campaign.htm&release=264.0.0&type=5 "A campaign acts as a wrapper for your promotions and qualifiers. When you create a campaign, define a schedule and qualifiers for an entire group of promotions or slot configurations.") and [Creating a Promotion](https://help.salesforce.com/s/articleView?id=cc.b2c_creating_a_promotion.htm&release=264.0.0&type=5 "To create product, shipping, and order promotions, the overall steps are the same, but with different rule specifications.")