---
schema_version: "1"
id: ed412e741e31225ef6ff3bb26841ec82dc17a1431a4df183cf7103f1458e6203
title: Traffic Sources Dashboard
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_traffic_sources_dashboard.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_traffic_sources_dashboard.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0271f29f1689919f9dad6e386f874560733fe402c2f24624e7063036823cf9d6
description: Use the B2C Commerce Reports & Dashboards Traffic Sources dashboard to compare revenue, orders, and conversion for shoppers who reach your storefront from an external source. The dashboard is available as a selection on the Traffic tab.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Traffic Sources Dashboard

Use the B2C Commerce Reports & Dashboards Traffic Sources dashboard to compare revenue, orders, and conversion for shoppers who reach your storefront from an external source. The dashboard is available as a selection on the Traffic tab.

The dashboard reports visits acquired from an external platform, such as search, social, email, or chatbot. It doesn't include direct traffic.

Set the date range, site, and other dashboard filters the same way you do on other Reports & Dashboards pages.

## Traffic and Conversion Trends

The dashboard shows these metrics for the date range you select. Each metric shows its value and a trend. Select a metric to plot it on the larger trend chart.

- Revenue
- Orders
- Average Order Value
- External Visits
- Conversion Rate

Conversion rate is the order conversion for the external visits in the current view.

## Top Selling Products

The Top selling products table lists products purchased during visits from the sources in the current view. For each product, the table shows the product ID, product name, units sold, revenue, and the percentage of revenue.

## Revenue by Medium

The Revenue by medium chart is a stacked bar chart. With no medium filter, the chart shows a bar for each medium, such as Search, Social, Email, and Chatbot. When a medium pill is applied, the chart shows that medium as one bar, and each segment is a source in the medium. For example, the Social bar is divided into social sources such as Facebook, Instagram, TikTok, and YouTube. Select **Revenue**, **Orders**, or **Traffic** to change what the chart measures.

## Traffic Sources

The Traffic sources table lists each source and its medium. For each source, the table shows visits, orders, revenue, conversion rate, revenue per visit, and average order value (AOV). Select a column header to sort the table.

To focus the dashboard on one source, click the down arrow at the end of that row. The trend, top-selling products, and medium chart then show only that source. The applied filters appear as pills. Filtering to a source also applies that source's medium. For example, a social source applies both the Social medium and that source. Remove the source pill to compare every source in the medium.

#### See Also

- [Set the B2C Commerce Dashboard Date Range](https://help.salesforce.com/s/articleView?id=cc.b2c_set_dashboard_daterange.htm&release=264.0.0&type=5 "Use the date setting to select a range of dates for the dashboard.")
- [Set B2C Commerce Dashboard Filters](https://help.salesforce.com/s/articleView?id=cc.b2c_set_dashboard_filters.htm&release=264.0.0&type=5 "For B2C Commerce storefronts, you can set different filter combinations to review a select set of data in each dashboard. The default dashboard filter settings are blank, and the default reports reflect realm-level data.")