---
schema_version: "1"
id: 24fe3dc9db36f2d0f2dc426a9b3e49c845647a95bd40d55843feee95a834f672
title: Traffic Dashboard
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_traffic_dashboard.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_traffic_dashboard.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0162a957779e4217ce604e9d2bf73f39521e48a5096a27f5b3138325d8b45f88
description: The B2C Commerce Reports & Dashboards Traffic dashboard shows data about the visitors to your site.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Traffic Dashboard

The B2C Commerce Reports & Dashboards Traffic dashboard shows data about the visitors to your site.

To compare orders, revenue, and conversion by external source, see [Traffic Sources Dashboard](https://help.salesforce.com/s/articleView?id=cc.b2c_traffic_sources_dashboard.htm&release=264.0.0&type=5 "Use the B2C Commerce Reports & Dashboards Traffic Sources dashboard to compare revenue, orders, and conversion for shoppers who reach your storefront from an external source. The dashboard is available as a selection on the Traffic tab.").

Use the report to review the:

- Number of visits
- Average visit duration
- Devices used to access you site
- Source of referrers
- Top IP addresses
- Top user agents
- Top robots

The reports update daily. All times are Greenwich Mean Time (GMT).

**Number of Visits and Visit Duration**

The top-level report defaults to the Number Of Visits view. Click Visit Duration or Revenue Per Visit to change the graph shown. Use these three reports to review the total visits and average visit length, and the total revenue per visit for a given day.

**Visits By Device**

The report illustrates the total number of visits by device for the report period. Reported devices include desktop, phone, tablet, and unknown, which refers to any device that doesn’t fit the defined device classes.

**Top Referrers**

Top Referrers report lists the top referrer hosts who led traffic to your storefront. The report includes the referral source and origin. For example, a customer on facebook.co.uk clicks a link to your site. Facebook is the source and facebook.co.uk is the origin. The Referrers report also includes the type of referrer (search, social, or general web), and the number of requests from a source.

**Top IP Addresses**

The Top IP addresses report shows an overview of the number of visits from the IP address point of view. To anonymize the listed IP addresses, the report masks the last octet of each IP address. The report includes robots and user clients and limits results to the 10,000 most recently used entries. The report lists the masked IP address, the site (storefront) visited, and the total request from the IP address during the reporting period.

**Top User Agent**

The report lists the unique agents in Agent Family by agent class. The report shows total requests in Count from each agent and includes all browsers but excludes known robots. And Top User Agent shows the percentage of the total count.

**Top Robots**

The Top Robots report shows an overview of the number of unique robots including only known robots, the robot class, robot family, and the total number of requests from robots. This report helps you identify which robots are crawling your storefront. The report includes only the 10,000 most recently used entries.