---
schema_version: "1"
id: 96f9ffa0530b639feb1b90e8497e1f783d46787f2bc61f9be16c8b75e84ce769
title: B2C Shopper Agent Setup Considerations
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_shopping_agent_considerations.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_shopping_agent_considerations.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 23c3e6f63d58980a118abcf765168c27af6a64965385019b72f82b4e5bf3d1d6
description: Before setting up a Shopper Agent for B2C Commerce, consider supported functionality, usage, limitations and allowances, limits, and other issues.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# B2C Shopper Agent Setup Considerations

Before setting up a Shopper Agent for B2C Commerce, consider supported functionality, usage, limitations and allowances, limits, and other issues.

- **[B2C Shopper Agent Language and Locale Support](https://help.salesforce.com/s/articleView?id=cc.b2c_shopper_agent_language_locale_support.htm&release=264.0.0&type=5)**  
    The B2C Shopper Agent supports English in these locales.
- **[B2C Shopper Agent Large Language Model Support](https://help.salesforce.com/s/articleView?id=cc.b2c_shopper_agent_llm_support.htm&release=264.0.0&type=5)**  
    Understand supported large language models (LLMs) from multiple providers for embedded features, such as Prompt Builder, including Salesforce-managed models available out of the box. Learn how to bring your own model (BYOLLM) using AI Models (formerly Einstein Studio).
- **[Einstein Trust Layer Service Support](https://help.salesforce.com/s/articleView?id=cc.b2c_shopper_agent_trust_layer_support.htm&release=264.0.0&type=5)**  
    The Shopper Agent for B2C Commerce supports these trust layer services.
- **[Usage Types Consumed by the B2C Shopper Agent](https://help.salesforce.com/s/articleView?id=cc.b2c_shopper_agent_usage_types.htm&release=264.0.0&type=5)**  
    The Shopper Agent uses generative AI and Data Cloud to ingest, store, and process data. You’re billed in these categories when you use the Shopper Agent. Before deployment, work with your Salesforce account team to confirm license availability and plan credit usage.
- **[B2C Shopper Agent Limitations](https://help.salesforce.com/s/articleView?id=cc.b2c_shopper_agent_limitations.htm&release=264.0.0&type=5)**  
    Review these limits of the B2C Shopper Agent.
- **[B2C Shopper Agent Subagent and Action Support](https://help.salesforce.com/s/articleView?id=cc.b2c_shopper_agent_subagent_action_support.htm&release=264.0.0&type=5)**  
    The Shopper Agent can't use these subagents and actions available in Agentforce Builder.

#### See Also

- [What Are Agents?](https://help.salesforce.com/s/articleView?id=ai.copilot_overview.htm&language=en_US)