---
schema_version: "1"
id: 37b393124ee5c842f45c877a6c82932dd6f69fd4baec6c0159bb13c5faa10d04
title: B2C Shopper Agent Large Language Model Support
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_shopper_agent_llm_support.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_shopper_agent_llm_support.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ce9a4c8bd1a5fff3b9d02616e00978f86caa2d7ee1cf2e141dfd711ce073de03
description: Understand supported large language models (LLMs) from multiple providers for embedded features, such as Prompt Builder, including Salesforce-managed models available out of the box. Learn how to bring your own model (BYOLLM) using AI Models (formerly Einstein Studio).
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# B2C Shopper Agent Large Language Model Support

Understand supported large language models (LLMs) from multiple providers for embedded features, such as Prompt Builder, including Salesforce-managed models available out of the box. Learn how to bring your own model (BYOLLM) using AI Models (formerly Einstein Studio).

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/images/icon_note.png)

Note Changing the model can affect your usage, see [Agentforce and Generative AI Usage and Billing](https://help.salesforce.com/s/articleView?id=ai.generative_ai_usage.htm&language=en_US).

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
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        <col style="width:14.404761904761903%">
        <col style="width:23.69047619047619%">
        <col style="width:11.904761904761903%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d86930e52">
            <strong>Model Provider</strong>
          </th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d86930e58">
            <strong>Model Family</strong>
          </th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d86930e64">
            <strong>Version</strong>
          </th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d86930e70"><strong>Usage Type</strong></th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d86930e74">
            <strong>Model Regions</strong>
          </th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d86930e81">
            <strong>Notes</strong>
          </th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="Model Provider" class="slds-cell-wrap" style="vertical-align:top;" headers="d86930e52 ">OpenAI and Azure OpenAI</td>

          <td data-label="Model Family" class="slds-cell-wrap" style="vertical-align:top;" headers="d86930e58 ">GPT-4.1</td>

          <td data-label="Version" class="slds-cell-wrap" style="vertical-align:top;" headers="d86930e64 ">gpt-4.1-2025-04-14</td>

          <td data-label="Usage Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d86930e70 ">Standard Prompts</td>

          <td data-label="Model Regions" class="slds-cell-wrap" style="vertical-align:top;" headers="d86930e74 ">
            <p>OpenAI: United States </p>
            <p style="margin-bottom:0;">Azure OpenAI: Australia, Brazil, Canada, France,
              Germany, India, Italy, Japan, Singapore, Sweden, United Kingdom, United
              States</p>
          </td>

          <td data-label="Notes" class="slds-cell-wrap" style="vertical-align:top;" headers="d86930e81 ">See <a href="https://help.salesforce.com/s/articleView?id=ai.generative_ai_platform_geo_aware_routing_openai.htm&amp;language=en_US" target="_blank">Geo-Aware Routing for OpenAI and Azure OpenAI.</a>
          </td>

        </tr>
        <tr class="">
          <td data-label="Model Provider" class="slds-cell-wrap" style="vertical-align:top;" headers="d86930e52 ">Vertex AI (Google)</td>

          <td data-label="Model Family" class="slds-cell-wrap" style="vertical-align:top;" headers="d86930e58 ">Gemini 3.5 Flash</td>

          <td data-label="Version" class="slds-cell-wrap" style="vertical-align:top;" headers="d86930e64 ">gemini-3.5-flash-2026-05-19</td>

          <td data-label="Usage Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d86930e70 ">Basic Prompts</td>

          <td data-label="Model Regions" class="slds-cell-wrap" style="vertical-align:top;" headers="d86930e74 ">India, Japan, Netherlands, Singapore, United States</td>

          <td data-label="Notes" class="slds-cell-wrap" style="vertical-align:top;" headers="d86930e81 ">See <a href="https://help.salesforce.com/s/articleView?id=ai.generative_ai_platform_geo_aware_routing_gemini.htm&amp;language=en_US" target="_blank">Geo-Aware Routing for Gemini.</a>
          </td>

        </tr>
      </tbody>
    </table>