---
schema_version: "1"
id: fb680fe82f0bb334f30d807814ddf5246e4270fe908aa3044ee5c4be296aaf81
title: Sales and Product Data Subject Areas
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_sales_product_data_subject_areas.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_sales_product_data_subject_areas.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 93b27a9a2ae5bc182cfdda6dfa8f3671477d0524a73f3b415b61957f5e94ea14
description: Use the B2C Commerce data dimensions and measures to analyze order insights and Product insights.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Sales and Product Data Subject Areas

Use the B2C Commerce data dimensions and measures to analyze order insights and Product insights.

**Order Insights**—Analyze sales and business performance details. For example, find out how many orders were placed during a promotion, the order channels that produced the highest gross merchandise value, or which percentage of orders were from returning customers.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:22.22222222222222%">
          <col style="width:77.77777777777779%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d155906e43">Attribute (Dimension)</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d155906e46">Description</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e43 ">Order Placed Date</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e46 ">Calendar date when an order is placed</td>

          </tr>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e43 ">Site Name</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e46 ">Name of the site where an order is placed</td>

          </tr>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e43 ">Device Type</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e46 ">Device type used to place an order</td>

          </tr>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e43 ">Order Channel</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e46 ">Channel from where an order originates Channels include Storefront,
              Endless Aisle, and Customer Service Center. </td>

          </tr>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e43 ">Business Channel</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e46 ">Business channel from where an order originates The business channels are
              B2C or B2B. </td>

          </tr>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e43 ">Customer Type</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e46 ">
              <p>Customer type: New or Returning </p>
              <p style="margin-bottom:0;">Returning customers have placed one or
                more registered orders.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e43 ">Customer Registration</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e46 ">
              <p>Site registration status of a customer </p>
              <ul>
                <li><strong>Registered</strong>–Customers who placed an order with a registered account</li>

                <li><strong>Unregistered</strong>–Customers who placed an order without using a registered
                  account</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e43 ">Realm Currency</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e46 ">Currency used for all currency measures</td>

          </tr>
        </tbody>
      </table> <table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:22.22222222222222%">
          <col style="width:64.81481481481481%">
          <col style="width:12.962962962962962%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d155906e159">Metric (Measure)</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d155906e162">Description</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d155906e165">Type</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Metric (Measure)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e159 ">Units Sold</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e162 ">Number of units sold</td>

            <td data-label="Type" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e165 ">Units</td>

          </tr>
          <tr class="">
            <td data-label="Metric (Measure)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e159 ">GMV</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e162 ">Total value of all transactions for products and services Shipping and
              handling charges, and taxes that are part of a transaction, are excluded from GMV. </td>

            <td data-label="Type" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e165 ">Currency</td>

          </tr>
          <tr class="">
            <td data-label="Metric (Measure)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e159 ">Orders Placed</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e162 ">Total number of orders</td>

            <td data-label="Type" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e165 ">Units</td>

          </tr>
          <tr class="">
            <td data-label="Metric (Measure)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e159 ">Tax</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e162 ">Tax liability for sales</td>

            <td data-label="Type" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e165 ">Currency</td>

          </tr>
          <tr class="">
            <td data-label="Metric (Measure)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e159 ">Shipping</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e162 ">Total shipping costs</td>

            <td data-label="Type" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e165 ">Currency</td>

          </tr>
          <tr class="">
            <td data-label="Metric (Measure)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e159 ">Promotional Order Discounts</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e162 ">Sum of all order class promotion discounts</td>

            <td data-label="Type" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e165 ">Currency</td>

          </tr>
          <tr class="">
            <td data-label="Metric (Measure)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e159 ">Promotional Shipping Discounts</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e162 ">Sum of all shipping class promotion discounts</td>

            <td data-label="Type" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e165 ">Currency</td>

          </tr>
          <tr class="">
            <td data-label="Metric (Measure)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e159 ">Promotional Product Discounts</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e162 ">Sum of all product class promotion discounts</td>

            <td data-label="Type" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e165 ">Currency</td>

          </tr>
          <tr class="">
            <td data-label="Metric (Measure)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e159 ">Total Promotional Discounts</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e162 ">
              <p>Sum of all discounts applied to all orders </p>
              <p style="margin-bottom:0;">Applied discounts include
                automated product, order, and shipping discounts.</p>
            </td>

            <td data-label="Type" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e165 ">Currency</td>

          </tr>
          <tr class="">
            <td data-label="Metric (Measure)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e159 ">Total Manual Discounts</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e162 ">Sum of all manual price adjustment discounts</td>

            <td data-label="Type" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e165 ">Currency</td>

          </tr>
          <tr class="">
            <td data-label="Metric (Measure)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e159 ">Total Discounts</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e162 ">
              <p>Sum of all discounts applied to all orders </p>
              <p style="margin-bottom:0;">Applied discounts include
                automated product, order, and shipping discounts, and manual price adjustments.</p>
            </td>

            <td data-label="Type" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e165 ">Currency</td>

          </tr>
        </tbody>
      </table>

**Product Insights**—Analyze aspects of product performance. For example, isolate the top-10 selling products over the past 7 days or list the top-3 order channels used by registered shoppers.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:22.22222222222222%">
          <col style="width:77.77777777777779%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d155906e334">Attribute (Dimension)</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d155906e337">Description</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e334 ">Order Placed Date</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e337 ">Calendar date when an order is placed</td>

          </tr>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e334 ">Site Name</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e337 ">Name of the site where an order is placed</td>

          </tr>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e334 ">Device Type</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e337 ">Device type used to place an order</td>

          </tr>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e334 ">Order Channel</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e337 ">Channel from where an order originates Channels include Storefront,
              Endless Aisle, and Customer Service Center. </td>

          </tr>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e334 ">Business Channel</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e337 ">Business channel from where an order originates The business channels are
              B2C or B2B. </td>

          </tr>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e334 ">Customer Type</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e337 ">
              <p>Customer type: New or Returning </p>
              <p style="margin-bottom:0;">Returning customers have placed one or
                more registered orders.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e334 ">Customer Registration</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e337 ">
              <p>Site registration status of a customer </p>
              <ul>
                <li><strong>Registered</strong>–Customers who placed an order with a registered account</li>

                <li><strong>Unregistered</strong>–Customers who placed an order without using a registered
                  account</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e334 ">Realm Currency</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e337 ">Currency used for all currency measures</td>

          </tr>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e334 ">Product ID</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e337 ">Product ID</td>

          </tr>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e334 ">Product Name</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e337 ">Product name</td>

          </tr>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e334 ">Product Bundle</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e337 ">True if the product is a product bundle</td>

          </tr>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e334 ">Base Product</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e337 ">True if the product is a base product</td>

          </tr>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e334 ">SKU ID</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e337 ">Product SKU ID</td>

          </tr>
          <tr class="">
            <td data-label="Attribute (Dimension)" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e334 ">SKU Name</td>

            <td data-label="Description" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d155906e337 ">Product SKU name</td>

          </tr>
        </tbody>
      </table>

  
| Metric (Measure) | Description | Type |
| --- | --- | --- |
| Units Sold | Number of units sold | Units |
| GMV | Total value of all transactions for products and services Shipping and handling charges, and taxes that are part of a transaction, are excluded from GMV. | Currency |
| Orders Placed | Total number of orders | Units |
| Tax | Tax liability for sales | Currency |
| Promotional Product Discounts | Sum of all product class promotion discounts | Currency |