---
schema_version: "1"
id: e7f0421e325f42005a075a7e6da73d2b9d2011df3510060193780e1b169cc33f
title: Sales Dashboard
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_sales_dashboard.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_sales_dashboard.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 91bb78dad8e1071bea92ab5415a56857fe4392e046468b6d9e0c3d696470748e
description: The B2C Commerce Sales dashboard shows sales metrics that you can filter to fit your analytic needs. The Sales dashboard includes a group of dashboards that show totals and averages for specific sales metrics. In addition, the dashboards include reports for new and returning customers, registered and unregistered customers, sites, devices, and traffic medium.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# Sales Dashboard

The B2C Commerce Sales dashboard shows sales metrics that you can filter to fit your analytic needs. The Sales dashboard includes a group of dashboards that show totals and averages for specific sales metrics. In addition, the dashboards include reports for new and returning customers, registered and unregistered customers, sites, devices, and traffic medium.

The dashboard includes these metrics.

- Revenue—shows the total and average revenue from sales. For example, review revenue results for a marketing campaign that targeted new customers during the first week of your Holiday sales. Use the dashboard metrics to compare revenue generated by new customers, and revenue generated by returning customers during the campaign dates. You can also compare registered and unregistered customers.
- Orders—view the number of orders placed. For example, filter the reports to show, for a specific site, the total and average number of units ordered during the past week.
- Units—configure the dashboard filters to review the number of units sold by site, device type, channels, and customer type. For example, review the number of sales per device type during the last month. Select a date range for the past month, and select phone as the device type. The results show you the number of units sold to customers who placed orders by mobile phone.
- Avg. Order value—review the average value of all orders placed. Use the dashboard filters to review broad and detailed results. For example, review the average order value for your entire realm or filter down to a single site, customer type and device type. You can also compare orders placed with or without assistance from the Shopping Agent.
- Units Per Transaction—Compare the number of units per transaction for new and returning customers. For example, you ran a targeted buy one get one (BOGO) two-week marketing campaign for returning customers. During a different two-week period, you ran a targeted BOGO marketing campaign for new customers. To compare campaign sales, set your filters to review units per transaction.
- Tax—Use the dashboard to review your tax liability for sales during a date range. For example, you completed a month-long promotion on one of your sites, and you want to see the sales tax liability associated with sales. Set the dashboard date range to cover the promotion period and the site selection to the appropriate site.
- Shipping Cost—Use the Sales dashboard to review total and average shipping costs. For example, you plan a free shipping promotion and want to estimate shipping costs. Use the dashboard filters to review shipping cost associated with your last free shipping promotion. Set the date range and dashboard filters to match your last free shipping promotion.

![B2C Commerce sales dashboard](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-cc-b2c_merchandiser_administrator-264-0-0-production-enus/ea76f372-6cfa-42a6-8e7c-05c6df7abed8/cc/b2c_merchandiser_administrator/images/b2c_analytics_sales_dashboard.png)