---
schema_version: "1"
id: 11f27b649048dada4c3eb25574476347ee78194dc16297c2b57ccc35e9702a72
title: B2C Commerce Einstein Recommenders
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_recommenders.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_recommenders.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2f6426f85fb59312d37ba7882cb01ce07129c5b63f821c55815f8c159aaf27d0
description: B2C Commerce Einstein has different types of product recommendations that you can place on specific pages.
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# B2C Commerce Einstein Recommenders

B2C Commerce Einstein has different types of product recommendations that you can place on specific pages.

- **[Configure B2C Commerce Einstein Recommenders](https://help.salesforce.com/s/articleView?id=cc.b2c_configuring_recommenders.htm&release=264.0.0&type=5)**  
    After deploying B2C Commerce Einstein, product details page (pdp) and recently viewed recommenders are available out of the box. Merchants also can create custom recommenders, leveraging Einstein strategies and rules.
- **[B2C Commerce Einstein Recommender Types](https://help.salesforce.com/s/articleView?id=cc.b2c_recommender_types.htm&release=264.0.0&type=5)**  
    A recommender type decides whether an anchor is required, what the anchor is, and determines the general use cases available for applying a recommender on your storefront.
- **[Where to Place B2C Commerce Einstein Product Recommendations](https://help.salesforce.com/s/articleView?id=cc.b2c_recommenders_where_to_place.htm&release=264.0.0&type=5)**  
    Where you place recommendations affects the shopping experience. Some recommenders work only on specific pages, and some work on any page.