---
schema_version: "1"
id: 68b903ecbba9cad2a0c7569e1614573e7802a282c6db8bfc0af5e977deb51904
title: B2C Commerce Einstein Recommender Rules
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/cc/264-0-0/b2c_recommender_rules.md
canonical_url: https://help.salesforce.com/s/articleView?id=cc.b2c_recommender_rules.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 5bf9a6333a2b3b823491e7f0d46106b0f4c7dad7cc55a0cb52c959586bc70a5e
description: Rules enable you to manipulate a list of recommended product IDs before the list is passed to the storefront at run time. Each rule contains an action, a field, and one or more field values (attributes).
products:
  - Commerce
  - B2C Commerce
release: "264"
---
# B2C Commerce Einstein Recommender Rules

Rules enable you to manipulate a list of recommended product IDs before the list is passed to the storefront at run time. Each rule contains an action, a field, and one or more field values (attributes).

- **[Create and Apply Rules in B2C Commerce Einstein](https://help.salesforce.com/s/articleView?id=cc.b2c_recommender_create_apply_rules.htm&release=264.0.0&type=5)**  
    Rules enable you to manipulate the list of recommended product IDs before passing the list to the storefront at run time.
- **[Rule Actions in B2C Commerce Einstein](https://help.salesforce.com/s/articleView?id=cc.b2c_recommender_rule_actions.htm&release=264.0.0&type=5)**  
    Rule actions define how B2C Commerce Einstein Recommenders show, hide, or move matching items within a list.
- **[Rule Fields in B2C Commerce Einstein](https://help.salesforce.com/s/articleView?id=cc.b2c_recommender_rule_fields.htm&release=264.0.0&type=5)**  
    You use rule fields to define rules. Some rule fields appear only for certain recommenders, and other rule fields appear for all recommenders.
- **[Rule Field Values in B2C Commerce Einstein](https://help.salesforce.com/s/articleView?id=cc.b2c_recommender_rule_field_values.htm&release=264.0.0&type=5)**  
    When creating rules, you select values for certain rule fields.